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# Booking.com Partners with Imprint for 6% Cashback US Credit Card
- URL: https://www.embeddedfinancereview.com/booking-com-partners-with-imprint-for-6-cashback-us-credit-card/
- Published: 2025-09-01T09:35:00.000Z
- Updated: 2025-11-05T10:37:45.000Z
- Description: Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.
- Author: Lars Markull
- Tags: Travel, Booking.com, Embedder, US, Embedded Banking, News

**Booking.com** launches a new credit card product in the US, offering up to 6% cash back for its loyal customers ([Nerdwallet](https://www.nerdwallet.com/article/credit-cards/booking-com-launches-first-credit-card?%5Fbhlid=047e9b4b110028f41574ca4e374247413ab7e231&ref=embeddedfinancereview.com)). The card is a **Visa** Signature Credit Card, issued by **First Electronic Bank** and launched in partnership with **Imprint**, a co-branded credit card provider.

Not surprisingly, the card is designed to increase spending on the Booking.com platform, as it allows new cardholders to earn $150 in travel credits after spending $1,500 within 90 days, as well as to receive an additional $100 in travel credits if they spend over $15,000 annually (on top of the cashback). Booking.com's loyalty program, called Genius Rewards, was launched in the US in 2013 and has since been a significant driver of its growth.

Cashback on card products in the US is a totally different ballgame than in Europe due to the higher interchange fees. When a European company offers cashback of more than 0.20% to 0.30% to consumers, it is typically cross-financed through other activities (e.g., the Trade Republic card, which offers 1% cashback through additional investments from consumers). That said, Booking.com's loyalty scheme is probably a great case study for other companies, and not just in the travel industry.