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# How should you price embedded payments?
- URL: https://www.embeddedfinancereview.com/how-should-you-price-embedded-payments/
- Published: 2024-11-11T21:12:00.000Z
- Updated: 2025-11-15T21:13:03.000Z
- Description: VC Matt Brown shares Rainforest deck revealing embedded finance pricing secrets including interchange models and merchant myths. Essential guidance for vertical SaaS platforms.
- Author: Lars Markull
- Tags: News, Embedded Payments, US

Our favourite vertical SaaS and fintech-focused VC Matt Brown has shared insights about the secret of pricing embedded finance ([Matt Brown’s Notes](https://notes.mtb.xyz/p/secrets-pricing-payments?publication%5Fid=51204&post%5Fid=151283056&isFreemail=true&r=3on0pq&triedRedirect=true&%5Fbhlid=48dcdf708992c5a06a9055a7346d3bdca8b88bf7&ref=embeddedfinancereview.com)). His post is based on a longer deck from US embedded payments company **Rainforest**, in which Matt Brown invested (direct link to the [Rainforest deck](https://45485726.fs1.hubspotusercontent-na1.net/hubfs/45485726/Embedded%20payments%20pricing%20guide%20by%20Rainforest.pdf?%5Fbhlid=6ae630ade9d93ec5d438dc0ea8ee8f2dded4564b&ref=embeddedfinancereview.com)).

It’s a great deck for any company looking at embedded payments into their product. The information is US focused, but most of it is still applicable for non-US companies. My personal highlights:

- “Embedded payments are most successful when added to a robust product that merchants already rely on.”
- Outlining how the two options of interchange plus and blended differ and the implications for platforms
- The various mythes, especially the one that says you need to match pricing with the existing payment solution of your customers

And even if you know all these points already, I still recommend having a look at the deck, as it can serve as a handy source for upcoming internal discussions.