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# December 2022 Embedded Finance News
- URL: https://www.embeddedfinancereview.com/news-2022-12/
- Published: 2023-05-11T20:01:24.000Z
- Updated: 2025-11-06T10:51:58.000Z
- Description: This edition includes news about Griffin, Metro and Walmart as well as insightful reads about EF strategy, Starbucks and Social Commerce.
- Author: Lars Markull
- Tags: Newsletter

Happy New Year! I hope you had a good start into 2023 and welcome to the second edition of Embedded Finance News. I was expecting December to be a quiet month but I was so wrong! See for yourself below.

📬 Thanks to the 23 new subscribers since the last post. Do you know a friend or coworker who is interested in Embedded Finance? Please share Embedded Finance Review with them.

I have done a few changes compared to the first edition. Most importantly, I changed the structure and instead of splitting the type of news, I decided to split based on geographies. Initially, I was planning to add a personal comment to each news, but decided against it to keep a clean and easy to read structure.

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### Europe

🇬🇧 Contis [retires](https://www.finextra.com/pressarticle/95127/contis-retires-its-brand-and-becomes-solaris?ref=embeddedfinancereview.com) its brand and becomes Solaris

🇬🇧 KodyPay [taps](https://thepaypers.com/online-payments/kodypay-taps-adyen-to-offer-embedded-finance-for-the-hospitality-sector--1259439?ref=embeddedfinancereview.com) Adyen to offer embedded finance for the hospitality sector

🇬🇧 Griffin [hires](https://www.finextra.com/pressarticle/95261/griffin-hires-chief-product-officer-and-general-counsel?ref=embeddedfinancereview.com) chief product officer and general counsel

🇩🇪 Solaris [shakes](https://www.fintechfutures.com/2022/12/solaris-shakes-up-management-board-as-it-strives-for-profitability/?ref=embeddedfinancereview.com) up management board as it strives for profitability

🇩🇪 METRO [used](https://vodeno.com/metro-ag-used-banking-as-a-service-baas-to-help-their-small-business-customers-grow/?ref=embeddedfinancereview.com) BaaS to help their small business customers grow

🇩🇪 pay33 [partners](https://thepaypers.com/mobile-payments/pay33-partners-with-swan-and-launch-mobility-card-with-a-payment-function--1259534?ref=embeddedfinancereview.com) with Swan and launch mobility card with a payment function

🇸🇪 Zimpler [launches](https://www.finextra.com/pressarticle/95121/zimpler-launches-pay-by-bank-invoice-link?ref=embeddedfinancereview.com) pay-by-bank invoice link

🇮🇹 Italy’s biggest neobank [inks](https://sifted.eu/articles/poste-italiane-banca-aidexa-deal/?ref=embeddedfinancereview.com) lucrative deal with Italian postal service

🇳🇱 Mollie and Shieldpay [collaborate](https://www.finextra.com/pressarticle/95142/mollie-and-shieldpay-collaborate-on-b2b-payments?ref=embeddedfinancereview.com) on B2B payments

🇱🇺 Mangopay [appoints](https://www.fintechfutures.com/2022/12/mangopay-appoints-carlos-sanchez-arruti-as-cfo/?ref=embeddedfinancereview.com) Carlos Sanchez Arruti as CFO

![](https://www.embeddedfinancereview.com/content/images/media-beehiiv-com/cdn-cgi/image/fit=scale-down-format=auto-onerror=redirect-quality=80/uploads/asset/file/74781157-9adb-418f-8197-9272647852a9/image.jpg)

### North America

🇺🇸 Walmart fintech unit [preps](https://www.finextra.com/newsarticle/41476/walmart-fintech-unit-preps-bnpl-play?ref=embeddedfinancereview.com) BNPL play

🇺🇸 Adam Neumann venture Flow [picks](https://www.finextra.com/pressarticle/95185/adam-neumann-venture-flow-picks-bond-to-power-digital-wallet?ref=embeddedfinancereview.com) Bond to power digital wallet

🇺🇸 Galileo [releasees](https://www.finextra.com/pressarticle/95149/galileo-releasees-bnpl-software-for-banks-and-fintechs?ref=embeddedfinancereview.com) BNPL software for banks and fintechs and [unveils](https://www.finextra.com/pressarticle/95222/galileo-unveils-direct-deposit-switch?ref=embeddedfinancereview.com) direct deposit switch

🇺🇸 Mastercard [teams](https://www.pymnts.com/news/payment-methods/2022/mastercard-teams-with-marqeta-on-instant-vendor-payments/?ref=embeddedfinancereview.com) with Marqeta on Instant Vendor Payments

🇺🇸 GlossGenius CEO [answers](https://www.embeddedfinancereview.com/news-2022-12/tearsheet.co/embedded-finance/embedding-financial-services-in-smb-verticals-5-questions-with-glossgenius-ceo-danielle-cohen-shohet/) 5 questions about Embedded Finance in SMB verticals

🇺🇸 Airwallex [partners](https://www.finextra.com/pressarticle/95269/airwallex-partners-with-tripactions-for-expenses?ref=embeddedfinancereview.com) with TripActions for expenses

🇲🇽 MercadoLibre [tests](https://www.pymnts.com/news/payments-innovation/2022/mercadolibre-tests-business-payments-on-whatsapp/?ref=embeddedfinancereview.com) Business Payments on WhatsApp

### Insightful reads

♟️ Four Embedded Finance [Strategies](https://medium.com/aperture-hub/four-embedded-finance-strategies-for-incumbents-8fed263b3620?ref=embeddedfinancereview.com) for Incumbents

📈 Embedded lending market to [exceed](https://thepaypers.com/online-mobile-banking/embedded-lending-market-to-exceed-usd-325-bln-by-2032--1259366?ref=embeddedfinancereview.com) USD 32.5 bln by 2032

☕️ The Bank with a [Bean Licence](https://www.whitesight.net/post/the-bank-with-a-bean-licence?ref=embeddedfinancereview.com) \- a deep dive into Starbucks' Fintech menu

🏛️ How Does Embedded Finance Regulation [Vary](https://www.juniperresearch.com/blog/december-2022/embedded-finance-regulation-worldwide-markets?ref=embeddedfinancereview.com) Worldwide?

🔌 Why plug-and-play [should be](https://e27.co/why-plug-and-play-should-be-the-new-standard-for-embedded-finance-20221127/?ref=embeddedfinancereview.com) the new standard for embedded finance

🛍 Why Embedded Finance Could [Transform](https://www.alistdaily.com/technology/why-embedded-finance-could-transform-social-commerce/?ref=embeddedfinancereview.com) Social Commerce️

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