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# Iven Kurz, Founder Evergreen: Can utility providers embed investment products?
- URL: https://www.embeddedfinancereview.com/podcasts/can-utility-providers-embed-investment-products/
- Published: 2024-07-02T08:08:00.000Z
- Updated: 2026-09-14T13:43:29.000Z
- Description: Evergreen is a B2C investment solution now serving fintech startups and non-financial providers like utilities and travel companies.
- Author: Lars Markull
- Tags: Podcast, Embedded Investment, Germany, Enabler, Evergreen

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Prefer to read? The full transcript of this episode is available [here](https://www.embeddedfinancereview.com/iven-kurz-evergreen-transcript/).

I spoke with [Iven Kurz](https://www.linkedin.com/in/iven-kurz-084b54148/?ref=embeddedfinancereview.com), CEO and founder of [Evergreen](https://www.evergreen.de/tech?ref=embeddedfinancereview.com). Evergreen is **a German- asset manager** that started with a direct-to-consumer investment product, but in the past few years, they also **partnered with various fintech startups**. Most recently, they started to **engage with various non-financial brands**.

In this episode, we discuss:

- Why Evergreen started to engage **with non-financial brands**
- How big the **embedded finance opportunity** for Evergreen could be
- **What type of non-financial brands** could consider to offer investment products
- Why **utility providers and travel companies** are well positioned and what their embedded finance product could look like

I hope you enjoy the podcast episode! If you have any thoughts or personal experience in the space, please reach out. I am happy to continue the conversation.