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# Dr. Manuel Thomet, Associate Partner at Synpulse: Did Switzerland reach the embedded finance tipping point?
- URL: https://www.embeddedfinancereview.com/podcasts/dr-manuel-thomet-associate-partner-at-synpulse-did-switzerland-reach-the-embedded-finance-tipping-po/
- Published: 2024-11-14T20:42:00.000Z
- Updated: 2026-09-14T14:09:13.000Z
- Description: Discover key insights from the first Swiss Embedded Finance study on market trends, challenges for banks, and future predictions.
- Author: Lars Markull
- Tags: Podcast, Expert Opinion, Switzerland, Banks

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Prefer to read? The full transcript of this episode is available [here](https://www.embeddedfinancereview.com/manuel-thomet-synpulse-transcript/).

In this podcast episode, Lars Markull interviews [Dr. Manuel Thomet](https://www.linkedin.com/in/manuelthomet/?%5Fbhlid=8c494c0d395eec65e851ae031adc5260a51cfd89&ref=embeddedfinancereview.com), Associate Partner at [Synpulse](https://www.synpulse.com/?%5Fbhlid=1c0203d4af8a58f6ebb6277bb52c07ed17cf8ecd&ref=embeddedfinancereview.com), about the first comprehensive study on Embedded Finance and Banking as a Service in Switzerland. The discussion covers key findings, market trends, and future predictions for the Swiss financial landscape.

## Key Findings from the Swiss Embedded Finance Study

- Over 75% of Swiss consumers have used embedded finance offerings at least once
- The tipping point has been reached in three out of five banking service areas: payments, pensions, and investments
- Neobanks are the embedders with the greatest attraction for consumers, followed by digital platforms and SaaS providers
- More than 35% of Swiss banks are expanding their business model portfolio with Banking as a Service (BaaS)

## Challenges and Opportunities for Swiss Banks

- Implementing BaaS requires changes in mindset, culture, organization, and technology
- 90% of banks see cultural challenges as significant in adopting BaaS
- 64% of banks perceive technological challenges in implementing BaaS
- Swiss banks are generally more reluctant to adopt BaaS due to their heritage in private banking

## Future Predictions for Embedded Finance in Switzerland

Short-term (1-3 years):

- Increased understanding of embedded finance as a strategic opportunity
- Shift in discussion from open finance to embedded finance
- Growth in consumer adoption, especially in payments and SME lending

Long-term (5-10 years):

- Adoption shift towards digital platforms and traditional firms
- Embedding financial services will become the new normal
- Increased competition among banks offering BaaS
- Technology will become vital for scaling BaaS profitably

## Conclusion

The Swiss embedded finance market is poised for growth, with opportunities and challenges for banks and non-financial brands. As adoption increases and technology evolves, embedded finance is set to reshape the financial services landscape in Switzerland.