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# Polish E-commerce Provider Shoper Launches Two Embedded Finance Products in Partnership with PragmaGO
- URL: https://www.embeddedfinancereview.com/polish-e-commerce-provider-shoper-launches-two-embedded-finance-products-in-partnership-with-pragmago/
- Published: 2025-07-02T09:57:00.000Z
- Updated: 2025-11-05T10:58:31.000Z
- Description: Polish e-commerce platform Shoper launches merchant cash advance and B2B Buy Now Pay Later with PragmaGO. Exploring embedded finance expansion in Eastern Europe.
- Author: Lars Markull
- Tags: Poland, Shoper, PragmaGo, News, Embedded Lending, E-Commerce, Embedder

**What happened:** Shoper is a leading provider of software solutions that help e-commerce companies in Poland launch and manage their online stores. The company was founded in 2005 and currently employs over 300 people. Most recently, Shoper launched a merchant cash advance solution ([PragmaGO](https://pragmago.com/collaboration-stories/for-partners-collaboration-stories-shoper/?%5Fgl=1%2Accx94y%2A%5Fgcl%5Fau%2AMjAxMTUyMjcyNS4xNzUwNzUxODMw&%5Fbhlid=e114c8665e928c0fa637234649a28c6ff17ab780&ref=embeddedfinancereview.com)) and a B2B Buy Now Pay Later feature ([Shoper](https://investors.shoper.pl/en/press-office/pragmapay-w-shoper?%5Fbhlid=be7d2fbc5f69e6f30bad36cc5872c64b5c89d2ea&ref=embeddedfinancereview.com)).

**My comment:** I have been researching a few Embedded Finance companies in Eastern Europe over the past few months and will highlight a few over the next few weeks. To start with, Shoper is an easy-to-use software that allows you to quickly launch and manage a new e-commerce shop used by both small and large merchants. And not surprisingly, Shoper is venturing into the world of Embedded Finance. It started with a cash advance product, which provides Shoper’s merchants with fast financing based on their existing sales data with Shoper. In a second step, the company also launched a B2B-focused Buy Now Pay Later product, enabling other businesses that want to buy a product from a Shoper-powered e-commerce store with flexible financing options (spreading the payment into 3, 6, 9 or 12 instalments). Shoper is partnering with Polish fintech infrastructure provider PragmaGO for both products.