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# Qonto launches embedded banking offering
- URL: https://www.embeddedfinancereview.com/qonto-launches-embedded-banking-offering-2/
- Published: 2025-03-31T12:48:00.000Z
- Updated: 2025-11-15T20:20:01.000Z
- Description: Qonto launches embedded banking across 8 European countries competing with traditional BaaS providers. Why direct customer access changes the embedded banking model.
- Author: Lars Markull
- Tags: News, Qonto, Enabler, Europe, Embedded Banking

**What happened:** The French SME neobank has launched an embedded banking offering. There is no official announcement (yet), but the offering is described on Qonto’s website ([Qonto](https://qonto.com/en/qonto-embed?%5Fbhlid=bfa63712584eb476cd5ff7f13231ef8391368547&ref=embeddedfinancereview.com)). The website also features several French businesses, mostly in the accounting and legal space, as the first partners. The service is available in eight countries: France, Germany, Italy, Spain, Portugal, the Netherlands, Belgium, and Austria.

**My comment:** This is a very interesting move, as Qonto now competes directly with various European banking-as-a-service providers. It seems that Qonto wants to position itself as a simpler option than the traditional banking-as-a-service providers (e.g., highlighting an integration in two to four weeks) that takes care of much of the overhead (e.g., Qonto customer support). And this is the crucial point: when a partner embeds Qonto, its customers get a normal Qonto payment account, which they can access via the partner’s or Qonto’s website. This is totally different to a “traditional” banking-as-a-service provider’s offering, where only the partner can offer these banking features.

This brings us to the question: Is this directly competing with the standard banking-as-a-service provider market or serving a different segment? Personally, I say that’s somewhere in between. I do see a lot of brands who would not consider a Qonto Embed integration. Firstly, it is a potential risk for them to lose the customer to Qonto, and secondly, their vision of offering financial services might be bigger than just offloading this in parts to a neobank. On the other hand, I do see a lot of brands that have considered an embedded banking integration for the longest time but did not feel comfortable taking the risk of working with a traditional banking-as-a-service provider. Maybe they are better served with Qonto Embed.

I have a feeling we will hear more from Qonto about this offering soon, so I will make sure to cover it.