> ## Content Index > Fetch the complete content index at: https://www.embeddedfinancereview.com/llms.txt > Use this file to discover other available public pages before exploring further. # Qonto Launches Embedded Banking Offering - URL: https://www.embeddedfinancereview.com/qonto-launches-embedded-banking-offering/ - Published: 2025-03-31T08:36:38.000Z - Updated: 2025-11-15T20:20:22.000Z - Description: Qonto's embedded banking solution competing with BaaS providers, plus my 4500+ word Embedded Finance Primer covering strategies, examples, and revenue models. - Author: Lars Markull - Tags: Newsletter Welcome to Embedded Finance Review, where I make embedded finance more accessible with weekly newsletters, biweekly podcasts, and events. This newsletter went out to {{active\_subscriber\_count}} subscribers. If you want to support my work, you can [upgrade to premium](https://www.embeddedfinancereview.com/upgrade?%5Fbhlid=42154157695f145cb528c687623de4e106218515) or [become a sponsor](https://www.embeddedfinancereview.com/c/sponsoring?%5Fbhlid=1362e2f6efe4bd5a6874fb6b99181d94be26db28). --- Hi {{first name|embedded finance friend}} Welcome to a slightly shorter version of this newsletter than usual. I had blocked Monday afternoon to write this newsletter, but I had to take care of a sick child instead. 🙃 Thus, I had to reduce the number of longer stories, but I still covered all relevant news in the link section. I was also initially planning to make a few more changes to this newsletter (design and content), but I will push that out by a week or two. The event calendar is still included but is now at the end of this mailing. PS: As of Monday night, my subscriber count sits at 1,499\. Maybe you want to help me to cross the 1,500 mark? Share the link below with coworkers and friends 😊 And now, let’s dive in 👇 ## Qonto launches embedded banking offering ![](https://www.embeddedfinancereview.com/content/images/media-beehiiv-com/cdn-cgi/image/fit=scale-down-format=auto-onerror=redirect-quality=80/uploads/asset/file/0ddbe8ee-ee72-4cde-9030-044161b0340a/en_dark_opengraph_qonto_embed-t-1743423897.jpg) **What happened:** The French SME neobank has launched an embedded banking offering. There is no official announcement (yet), but the offering is described on Qonto’s website ([Qonto](https://qonto.com/en/qonto-embed?%5Fbhlid=bfa63712584eb476cd5ff7f13231ef8391368547&ref=embeddedfinancereview.com)). The website also features several French businesses, mostly in the accounting and legal space, as the first partners. The service is available in eight countries: France, Germany, Italy, Spain, Portugal, the Netherlands, Belgium, and Austria. **My comment:** This is a very interesting move, as Qonto now competes directly with various European banking-as-a-service providers. It seems that Qonto wants to position itself as a simpler option than the traditional banking-as-a-service providers (e.g., highlighting an integration in two to four weeks) that takes care of much of the overhead (e.g., Qonto customer support). And this is the crucial point: when a partner embeds Qonto, its customers get a normal Qonto payment account, which they can access via the partner’s or Qonto’s website. This is totally different to a “traditional” banking-as-a-service provider’s offering, where only the partner can offer these banking features. This brings us to the question: Is this directly competing with the standard banking-as-a-service provider market or serving a different segment? Personally, I say that’s somewhere in between. I do see a lot of brands who would not consider a Qonto Embed integration. Firstly, it is a potential risk for them to lose the customer to Qonto, and secondly, their vision of offering financial services might be bigger than just offloading this in parts to a neobank. On the other hand, I do see a lot of brands that have considered an embedded banking integration for the longest time but did not feel comfortable taking the risk of working with a traditional banking-as-a-service provider. Maybe they are better served with Qonto Embed. I have a feeling we will hear more from Qonto about this offering soon, so I will make sure to cover it. --- ## The Complete Embedded Finance Primer: Strategies, Examples, and Revenue Models ![](https://www.embeddedfinancereview.com/content/images/media-beehiiv-com/cdn-cgi/image/fit=scale-down-format=auto-onerror=redirect-quality=80/uploads/asset/file/527d75f2-5a62-484e-a26d-854b1bb6d488/is_this_emfi_-t-1743410250.jpg) I finally published [my Embedded Finance Primer](https://www.embeddedfinancereview.com/the-complete-embedded-finance-primer-strategies-examples-and-revenue-models/). In this 4500+ word article, I answer some of the questions I encounter daily: - How do you define Embedded Finance? - Which financial products can be embedded? - Has Embedded Finance reached a tipping point? - What makes an Embedded Finance product great? - Which companies are building Embedded Finance products? - How can you make money with Embedded Finance? - How can you build an Embedded Finance product? I would love to hear your feedback: What is unclear? What is missing? --- ## In other Embedded Finance news - **Mastercard** partners with Dutch **Bizcuit** to facilitate access to embedded financial services for banks ([The Paypers](https://thepaypers.com/online-mobile-banking/mastercard-and-bizcuit-partner-to-improve-sme-banking-services--1272921?%5Fbhlid=1688504d24a31515acfc0e9d0f12623e7022a1f6&ref=embeddedfinancereview.com); check also [my podcast with Bizcuit founder Hessel Kuik](https://www.embeddedfinancereview.com/hessel-kuik-founder-bizcuit-how-can-banks-fight-back-in-embedded-finance/)) - **SBI** receives regulatory approval for the takeover of **Solaris** ([Finextra](https://www.finextra.com/pressarticle/104923/sbi-receives-regulatory-approval-for-takeover-of-solaris?%5Fbhlid=fa76d27d87adfa5ce6b9a7e32cc8c39cc9f9fff9&ref=embeddedfinancereview.com)) - **Lloyds** partners **Taulia** for virtual cards ([PYMNTS](https://www.pymnts.com/news/payment-methods/2025/jpmorgan-chase-and-walmart-introduce-embedded-finance-for-marketplace-sellers/?%5Fbhlid=5d098c14782195e05b4a8a5745bb18c94b6656df&ref=embeddedfinancereview.com)) - **Upvest** appoints former Investec & Starling exec as UK general manager ([Finextra](https://www.finextra.com/pressarticle/104898/upvest-appoints-former-investec--starling-exec-as-uk-general-manager?%5Fbhlid=ce129f4f31a8fc989aa056c3cfcc5b4bd0660dd6&ref=embeddedfinancereview.com)) - **Walmart** partners **JPMorgan** to bring embedded finance to marketplace sellers \[[Finextra](https://www.finextra.com/pressarticle/104992/lloyds-partners-taulia-for-virtual-cards?%5Fbhlid=2303d8fde974ed6efd4ab843520fa86bedb92b98&ref=embeddedfinancereview.com)\] - Embedded payments startup **enza** from Dubai raises $6.75 million ([Finextra](https://www.finextra.com/newsarticle/45700/embedded-payments-startup-enza-raises-675-million?%5Fbhlid=00373baa8734ef7b0168c2a62d6d9b8adc0e696f&ref=embeddedfinancereview.com)) --- ## Event Calendar - **April 3rd, London**: Our Private Dinner focused on Payouts and Payments hosted together with Marqeta \[Reach out to me if you want to join\] - **April 9th, Berlin**: Our 6th Embedded Finance Review Event during FIBE, sponsored by 13books Capital, Swan and Visa \[[Register here](https://lu.ma/1hguqnwt?%5Fbhlid=5358e7417f1280bd80e32e06976ac9def869c1fb&ref=embeddedfinancereview.com)\] - **May 15h, Helsinki**: Nordic Fintech Summit - I will be hosting a panel discussion \[[Register here](https://www.nordicfintechsummit.com/?%5Fbhlid=df4fb7bf90b8b4600cdfbacbd0f21fce3ea34880&ref=embeddedfinancereview.com)\] - **May 21st, Zurich**: Embedded Finance Event hosted by newly founded Swiss Embedded Finance Association \[[More details](https://www.partes.io/post/embedded-finance-event-21-5-2025-18-00-uhr-in-z%C3%BCrich?%5Fbhlid=3fe9f86680ed58c42061e1c1e0a50c85f056e1b2&ref=embeddedfinancereview.com)\] - **June 25th or 26th, Frankfurt**: TechQuartier Digital Finance Accelerator - I will be hosting a Masterclass \[[Apply here](https://techquartier.com/programs/digital-finance-accelerator?%5Fbhlid=ea1abaa8aef86572ee8ab3be9df12f4336222bba&ref=embeddedfinancereview.com)\]