EAM's Savin launches Germany's first embedded investment product in energy. Customers combine electricity payments with automated savings and investment.
Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop stored value account combines loyalty rewards with embedded finance to increase customer retention.
HotelRunner launches Ruby, a travel-native embedded finance infrastructure for B2B payments. The platform handles cross-border settlements, multi-currency processing, and targets $4B in annual transactions.
SAP and Oracle accelerate embedded payments with Adyen, Brex, and KNEX integrations. Three major announcements signal enterprise software's fintech shift.
How Betterfly's employee benefits card helps Spanish workers boost take-home pay by 15% through tax-advantaged meals, transport, and childcare benefits.
Allegro, Europe's largest e-commerce marketplace, uses embedded finance to drive growth. Allegro Pay funds 15.3% of GMV with PLN 3.3B in loans, proving how non-financial brands build successful financial products.
PayCaptain launches savings accounts and real-time payroll through ClearBank partnership. Can payroll providers crack embedded finance? Explore how HR software companies could follow with financial products.
Reverb launches digital wallet with Ansa to keep seller funds in the marketplace. Explore the marketplace wallet playbook: how non-financial brands use embedded finance to reduce costs and boost retention.
New Zealand fintech Hnry expands to the UK with Edenred Payment Solutions, offering sole traders automated tax management, payment accounts, and debit cards ahead of the UK's Making Tax Digital initiative in April 2026.
Italian digital accounting provider Sibill launches embedded banking with Swan, offering modular debit cards and payment accounts. Analysis of what makes this launch significant for Italy's fintech landscape and the embedded finance market.
Gusto launches Gusto Money with embedded finance features: Payroll Bridge lending, bill pay via Melio, and invoicing. How payroll providers are expanding into fintech.
