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# X plans to launch its payment product in 2025, likely before getting the required license in all US states
- URL: https://www.embeddedfinancereview.com/x-plans-to-launch-its-payment-product-in-2025-likely-before-getting-the-required-license-in-all-us-states/
- Published: 2025-01-10T14:35:00.000Z
- Updated: 2025-11-05T14:36:40.000Z
- Description: X Money launches in 2025 before securing all US state licenses with partial rollout. Can Elon Musk's super app payment product succeed despite platform challenges?
- Author: Lars Markull
- Tags: News, X (Twitter), Consumer Software, Embedded Payments, US, Embedder

**What happened:** As previously covered, X has spent considerable effort securing multiple money transmitter licenses in the US to fulfil Elon Musk's dream of turning the social media company into a super app. X’s CEO Linda Yaccarino shared that X Money, the name of X’s payment product, will be launched in 2025\. While this is later than Elon Musk’s previous timeline of 2024, it is confirming that a launch is planned for later this year ([Social Media Today](https://www.socialmediatoday.com/news/x-formerly-twitter-plans-launch-x-money-payments/736375/?%5Fbhlid=4b72cc3580b961325bc67b39aeeeb4df849af885&ref=embeddedfinancereview.com)). Additionally, in the source code of a new version of X, it can be seen that X money is likely being launched before securing licences in all US states (error message for users that live in states where X does not have a license yet).

**My comment:** After many years of being a very active Twitter user, I deleted my X account last year after Elon Musk publicly endorsed a German far-right party. While this was the main trigger, I wasn’t using the app anymore, as most of my notifications were triggered by apparent bots. That being said, X’s commitment and investment in the launch of X Money are impressive, especially despite the layoffs. You can probably see that writing about X’s fintech product is hard for me, ignoring everything else around it. However, I will take a closer look at their fintech product once it is announced, but I wonder if enough real users are left on the platform for a payment product to succeed.