Embedded Finance Review

When brands build fintech products

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Featured Posts

KnowledgeKnowledge
How to win in Embedded Finance? My 29-slide intro guide

How to win in Embedded Finance? My 29-slide intro guide

Whether you are an embedded finance expert or beginner, the guide will help you understand what embedded finance is really about and what non-financial brands have to do to succeed.

Lars Markull
Lars Markull
KnowledgeKnowledge
The Complete Embedded Finance Primer: Strategies, Examples, and Revenue Models

The Complete Embedded Finance Primer: Strategies, Examples, and Revenue Models

Learn what Embedded Finance truly means, how it differs from Fintech, and the 5 key financial products that can be embedded. Discover revenue models, implementation strategies, and what makes Embedded Finance products successful for non-financial brands.

Lars Markull
Lars Markull

Previous newsletters

NewsletterNewsletter
My Virtual Event Experiment Continues + ToolTime's Embedded Payments Growth Signals

My Virtual Event Experiment Continues + ToolTime's Embedded Payments Growth Signals

Following up on my first virtual embedded finance event success (26/37 attendees!) plus analyzing ToolTime's €2B invoice volume and what Adyen's case study reveals about embedded payments adoption in Germany's craft industry.

Lars Markull
Lars Markull
PodcastPodcast
Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

Learn when to build vs buy embedded lending solutions. Mark Hollemann shares hard-won lessons from founding a $1 million ARR lending platform that ultimately shut down.

Lars Markull
Lars Markull
NewsletterNewsletter
Exclusive: Shopify Capital Quietly Expands to Europe

Exclusive: Shopify Capital Quietly Expands to Europe

Shopify Capital expands to the UK & Germany, Banxware transitions to forward flow model with €10M funding, and Shuttel launches Visa Fleet mobility cards.

Lars Markull
Lars Markull
NewsletterNewsletter
Why telecoms are giving up on banking (but e-commerce isn't)

Why telecoms are giving up on banking (but e-commerce isn't)

From Orange Bank's exit to Mercado Libre's digital banking ambitions and Sage's embedded accounting expansion - why e-commerce beats telecoms in finance.

Lars Markull
Lars Markull
PodcastPodcast
Accountable built an embedded banking product because PSD2 failed them with Tino Keller

Accountable built an embedded banking product because PSD2 failed them with Tino Keller

Tino Keller shares how Accountable launched an embedded banking product for freelancers after PSD2 and open banking failed to deliver a smooth user experience.

Lars Markull
Lars Markull
NewsletterNewsletter
Join the Debate: Retailers in Embedded Finance | Lending Moves from Glovo & Ageras

Join the Debate: Retailers in Embedded Finance | Lending Moves from Glovo & Ageras

Join our first virtual event on retailers in Embedded Finance. Plus, read about new embedded lending deals from Glovo and Ageras — and what Seccl’s funding says about the future of embedded investing.

Lars Markull
Lars Markull
NewsletterNewsletter
eBay's embedded lending offering is coming to Germany

eBay's embedded lending offering is coming to Germany

eBay partners with YouLend for German merchant lending, Juuli launches freelancer credit cards, and former B2C fintech Auric transforms into an infrastructure provider. Plus industry insights and upcoming events for embedded finance professionals.

Lars Markull
Lars Markull
NewsletterNewsletter
Beyond Software: allO and Circula's Embedded Finance Journey

Beyond Software: allO and Circula's Embedded Finance Journey

Explore how restaurant software provider allO and expense management platform Circula are transforming their business models through innovative embedded finance solutions, blurring the lines between traditional software and financial services.

Lars Markull
Lars Markull
NewsletterNewsletter
Is Mollie's Dependence on Qonto a Smart Move or a Risky Bet?

Is Mollie's Dependence on Qonto a Smart Move or a Risky Bet?

Discover the evolution of merchant wallets, Swiss embedded finance innovations, and strategic fintech partnerships in our latest newsletter. Learn about Starbucks' wallet success, Homie's deposit solution with Hypothekarbank Lenzburg, and Mollie's integration with Qonto, plus upcoming industry events.

Lars Markull
Lars Markull
PodcastPodcast
From Starbucks' Wallet 1.0 to Merchant Wallets 2.0 with Arda Cagaptay

From Starbucks' Wallet 1.0 to Merchant Wallets 2.0 with Arda Cagaptay

From Starbucks' $1.7B Wallet 1.0 to next-gen Merchant Wallets 2.0: Arda Cagaptay breaks down the evolution of wallets, how merchants can drive loyalty and revenue, and what’s next in embedded finance.

Lars Markull
Lars Markull
NewsletterNewsletter
Visma Acquires Accountable: A Step Towards Embedded Finance & BMW's New Embedded Insurance with Qover

Visma Acquires Accountable: A Step Towards Embedded Finance & BMW's New Embedded Insurance with Qover

Visma acquires Accountable, signaling a move towards embedded finance. Plus, BMW and Mini Ireland launch embedded car insurance with Qover, and Froda secures $23M in Series B funding. Stay updated with the latest industry news, provider spotlights, and event updates.

Lars Markull
Lars Markull
NewsletterNewsletter
Pliant's Insurance Card Play & Rakuten Acquires BaaS Technology

Pliant's Insurance Card Play & Rakuten Acquires BaaS Technology

Pliant acquires Hi.Health to expand into insurance card solutions, while Rakuten picks up Dock Financial’s BaaS technology for a potential European push. BKN301 raises €21.5M to grow its Banking-as-a-Service platform from MENA to Europe. Plus: Thokmandee launches B2B BNPL for wholesale, and HBX Group debuts a B2B eWallet for the travel industry.

Lars Markull
Lars Markull
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