I help companies understand, build, and grow embedded finance products.
From selecting the right banking, payment, or lending provider to crafting effective go-to-market strategies that actually work, I use my expertise to help your product thrive.
Book a discovery call here or email me.
Financial products are commodities. Context is everything.
After 10+ years inside fintech infrastructure companies like figo and Weavr, I realized something: understanding and launching fintech products is complex.
Vendor selection, go-to-market strategy, and regulatory requirements must all align perfectly.
Which providers fit your use case?
How do you embed your financial product so seamlessly that it creates a competitive advantage?
What compliance requirements apply?
How do you avoid costly mistakes?
That's where I come in.
My Story
I was employee #1 at figo (Germany's first Open Banking provider), where I led fintech sales and initiated the Open Banking Hackathon series, Bankathon.
Later, as employee #7 at Weavr, I closed some of their largest embedded banking deals and became the first Head of Banking.
Here's what I learned: Embedding financial services can be a game-changer for almost any company. But many of them lack the practical know-how to execute it effectively.
So I left the provider side to help companies like yours. No single solution to push.
Just honest guidance from someone who's been inside the machine.
How I Help
As a Fractional Embedded Finance Expert, I support my clients through both short-term projects and long-term partnerships. What matters most is that I don’t just advise; I become part of my clients' teams to get things done.
Typical activities:
- Strategic planning and research for your embedded finance features
- Design and execute provider selection processes (my speciality)
- Build business cases and go-to-market strategies
- Support team hiring and solve ongoing fintech challenges
Recent projects: BaaS selection for an employee benefit provider, IBAN provider evaluation for a vertical SaaS company, and competitive research for a lending infrastructure provider.
My Advantage
- I've been involved in numerous embedded finance launches from concept to market.
- I've observed what fosters success, what causes failure, and the common pitfalls that can derail even promising projects.
- I have direct experience with the providers you're assessing. I'm well-acquainted with their actual strengths, limitations, pricing models, and key decision-makers.
- I stay updated on the industry through the Embedded Finance Review newsletter, a bi-weekly podcast, and our industry events.
Ready to Build Your Fintech Stack?
I'm passionate about helping companies succeed in the embedded finance space.
And if we're not a good match, I'll point you toward the right resources or connections to help keep your project moving forward.
Contact me: Schedule a call or drop me a message
P.S. Not ready to reach out? Start with my newsletter: practical embedded finance insights every Tuesday.