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Your embedded finance lead, for as long as you need one

Lars Markull: interim and fractional embedded finance lead for platforms launching payments, banking or lending products.

Your embedded finance lead, for as long as you need one

I step in as interim or fractional lead for companies launching or scaling a payments, banking or lending product. The work is hands-on, from the first provider call to launch.

When companies bring me in

Most of my projects start with one of these situations:

Interim, fractional or one clear decision

Interim lead: I join your team two to four days a week for a defined period, usually three to six months, and own the embedded finance workstream. That covers provider talks, the business case, internal alignment and the launch plan.

Fractional lead: one day a week on an ongoing basis. This suits teams that already have someone running the product but want an experienced sparring partner on partners and regulation.

Provider Scan: a fixed-scope project for a single decision, such as choosing a banking-as-a-service, payments or payout provider. You get a shortlist with my honest read on each option and introductions to the right people.

Recent embedded finance projects

Interim Head of Payments at Aufinity

Aufinity is an automotive payments company. For five months, I worked three days a week as its interim Head of Payments. Among other things, we selected three new virtual IBAN providers for its European expansion.

Other projects

Alongside interim roles, I take on strategy and provider projects such as these:

Why work with me

I have worked in fintech infrastructure since 2014. I was the first employee at figo (open banking) and the first Head of Banking at Weavr (embedded banking), so I know how providers price and negotiate, because I used to sit on their side of the table.

Running Embedded Finance Review keeps me close to the market. I speak to the people building these products every week, and I know most European providers personally, including which ones fit which kind of product.

Independent by design

On paid mandates I take no commission or referral fee from providers. The recommendation you get is the one I would make for my own product.

Let’s talk

Tell me where your project stands, and I’ll tell you honestly whether I’m the right person for it. If not, I might know the right one.

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