Embedded Finance Review

When brands build fintech products

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Featured Posts

KnowledgeKnowledge
How to win in Embedded Finance? My 29-slide intro guide

How to win in Embedded Finance? My 29-slide intro guide

Whether you are an embedded finance expert or beginner, the guide will help you understand what embedded finance is really about and what non-financial brands have to do to succeed.

Lars Markull
Lars Markull
KnowledgeKnowledge
The Complete Embedded Finance Primer: Strategies, Examples, and Revenue Models

The Complete Embedded Finance Primer: Strategies, Examples, and Revenue Models

Learn what Embedded Finance truly means, how it differs from Fintech, and the 5 key financial products that can be embedded. Discover revenue models, implementation strategies, and what makes Embedded Finance products successful for non-financial brands.

Lars Markull
Lars Markull

Previous newsletters

NewsletterNewsletter
Your embedded LENDING summer reading: What happened in 2025 (so far)

Your embedded LENDING summer reading: What happened in 2025 (so far)

Explore the latest embedded lending trends from Jan-Jul 2025. Learn how companies like Shopify, Amazon, and eBay are revolutionizing business finance.

Lars Markull
Lars Markull
PodcastPodcast
How Procounter is Making Neobanks Useless: Embedded Banking at Scale with Juho Putkonen

How Procounter is Making Neobanks Useless: Embedded Banking at Scale with Juho Putkonen

Discover how Procounter is disrupting Finnish business banking by embedding €10/month accounts into accounting software, replacing €80/month traditional bank fees. Learn their embedded finance strategy serving 100K+ companies.

Lars Markull
Lars Markull
NewsletterNewsletter
Your embedded BANKING summer reading: What happened in 2025 (so far)

Your embedded BANKING summer reading: What happened in 2025 (so far)

Embedded banking news recap 2025: European fintech updates, banking-as-a-service deals, and infrastructure provider moves. Complete industry roundup.

Lars Markull
Lars Markull
NewsletterNewsletter
Three announcements that aren't embedded finance but should be on your radar

Three announcements that aren't embedded finance but should be on your radar

Porsche switches credit card providers to Nordiska Bank & Enfuce, Nordea partners with Mynt for SME expenses, and ClearScore launches embedded marketplace. Why these moves matter for embedded finance.

Lars Markull
Lars Markull
PodcastPodcast
Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Discover the 5 partnership models Fintech startups use with banks and why these strategies are crucial for embedded finance success. Expert insights included.

Lars Markull
Lars Markull
NewsletterNewsletter
Dext adds payments, Pleo goes embedded, Unit launches lending

Dext adds payments, Pleo goes embedded, Unit launches lending

Weekly embedded finance updates: Dext partners with Airwallex for integrated payments, Pleo launches embedded expense management for banks, and Unit expands into lending for SaaS providers.

Lars Markull
Lars Markull
NewsletterNewsletter
Two Embedded Finance Acquisitions Reshape European Market

Two Embedded Finance Acquisitions Reshape European Market

Alpaca acquires Wealthkernel to accelerate European expansion while Dutch accounting platform Snelstart buys embedded banking provider Flow. Plus: ToolTime's embedded finance journey and latest fintech M&A trends.

Lars Markull
Lars Markull
PodcastPodcast
Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Discover how ToolTime built embedded finance for German craftspeople, choosing embedded banking over open banking. Real revenue insights from 20K+ users.

Lars Markull
Lars Markull
NewsletterNewsletter
Three Markets, One Trend: Embedded Lending is Expanding Across Europe

Three Markets, One Trend: Embedded Lending is Expanding Across Europe

Stripe Capital enters Germany, Polish e-commerce giant Shoper launches merchant financing, and pharmacy marketplace Onfy pioneers healthcare lending. Discover how embedded finance is reshaping European markets across industries.

Lars Markull
Lars Markull
NewsletterNewsletter
Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey

Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey

Adyen Co-CEO reveals 63% embedded finance revenue growth strategy while Xero acquires payments fintech Melio for $3 billion to compete with QuickBooks in the US market.

Lars Markull
Lars Markull
PodcastPodcast
From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Learn how Wolt transformed from food delivery platform to regulated financial institution across 20+ European markets with embedded finance products.

Lars Markull
Lars Markull
NewsletterNewsletter
Bad Week for Embedded Finance? ING-Amazon Split & Intergiro License Loss Explained

Bad Week for Embedded Finance? ING-Amazon Split & Intergiro License Loss Explained

Embedded finance reality check: Why ING-Amazon split, what Intergiro's license loss means, and how European payment providers are fighting back.

Lars Markull
Lars Markull
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