Hi, my name is Lars

I'm an embedded finance and fintech advisor

I specialise in supporting non-financial brands in understanding, building and launching fintech products. Usually in the areas of banking, payment, or lending.

Let's Talk

When and how I can help


When you are considering or planning to launch an embedded finance product, I can support you in understanding your opportunities, conduct unique research, and prepare your organisation for the next phase.


When you are building your embedded finance product, provider selection is one of the most important steps and it is one of my expertise areas. But even if you have already chosen your provider, I can help you launch faster with less investment.


As a sparrings partner I support you and your organisation in the daily challenges of growing and improving your embedded finance product. This could be building new features, identifying new partners and more.

About Me

Hello I am Lars

I have spend over ten years in fintech infrastructure.

I was a founding team member of figo, one of the first open banking providers in Europe, as well as the first commercial hire at Weavr, an UK based embedded banking provider. Both companies grew 10x during my tenure and my roles included sales, business development, partnerships, product and banking.

Since December 2022 I have been working as an independent embedded finance advisor. I have worked with numerous non-financial brands, banks, and infrastructure providers on their unique projects. Additionally, I founded Embedded Finance Review, a content and community platform focused on embedded finance.

Why should you work with me ?


I don't focus on slides. I work hands-on supporting your team with designing, building and launching fintech products. I love to get my hands dirty.  


I have worked on more than hundreds of different fintech projects over the past ten years, resulting in unique and broad insights and experiences.  


One of my biggest asset is my network, which I can leverage for your project, i.e. insights from existing customers about an infrastructure provider.