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Oliver Buchannon
Lars Markull

Helping companies design & launch financial products. Founder of Embedded Finance Review.

News

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark

Sep 9, 2025

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2 min read

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark

Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end. The move continues Visma group's European embedded banking expansion strategy.

Lars Markull
Lars Markull

News

Mews Promotes Existing Hotel Financing Solution via YouLend Partnership

Sep 9, 2025

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3 min read

Mews Promotes Existing Hotel Financing Solution via YouLend Partnership

Mews re-emphasizes hotel financing solution with YouLend in new design content, offering UK hotels £3k-£1M funding with revenue-based repayment for property improvements and upgrades.

Lars Markull
Lars Markull

News

Bolt Food Launches Embedded Lending for Restaurants via finmid Partnership

Sep 9, 2025

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2 min read

Bolt Food Launches Embedded Lending for Restaurants via finmid Partnership

Bolt Food partners with finmid to launch restaurant lending in Latvia, offering up to €30,000 with revenue-based repayment. European expansion planned for the embedded finance solution.

Lars Markull
Lars Markull

Newsletter

e-conomic Adds Cards, Bolt Food Launches Lending, Mews Expands Financing

Sep 9, 2025

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11 min read

e-conomic Adds Cards, Bolt Food Launches Lending, Mews Expands Financing

Discover the latest embedded finance launches: e-conomic partners with Mynt for Danish card solutions, Bolt Food introduces restaurant lending via finmid, and Mews expands hotel financing with YouLend. Plus insights from PandaDoc's embedded payments journey.

Lars Markull
Lars Markull

Podcast

From Quote-to-Cash: PandaDoc's Embedded Payments Story with Philipp Pohlmann

Sep 4, 2025

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4 min read

From Quote-to-Cash: PandaDoc's Embedded Payments Story with Philipp Pohlmann

Discover how PandaDoc scaled embedded payments from startup acquisition to core product pillar. Philipp Pohlmann shares strategies for integrating Fintech into SaaS platforms, global payment challenges, and why not every company should become a Fintech.

Lars Markull
Lars Markull

Newsletter

While You Were Away: Wix Launches Financial Services, Booking.com's 6% Cashback Card, and More

Sep 2, 2025

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10 min read

While You Were Away: Wix Launches Financial Services, Booking.com's 6% Cashback Card, and More

Catch up on the latest embedded finance news: Wix's banking and lending launch, Booking.com's 6% cashback credit card with Imprint, and Pleo's investment feature. Analysis of the payments-to-banking strategy.

Lars Markull
Lars Markull

Newsletter

Your embedded INVESTMENT and INSURANCE summer reading: What happened in 2025 (so far)

Aug 26, 2025

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10 min read

Your embedded INVESTMENT and INSURANCE summer reading: What happened in 2025 (so far)

Summer recap of embedded investment and insurance developments in 2025. Key acquisitions, new partnerships, and why non-financial brands are embracing embedded insurance while investment infrastructure consolidates.

Lars Markull
Lars Markull

Podcast

Embedded Finance Thriving in Central & Eastern Europe (CEE) with Danuta Czapeczko from PragmaGO

Aug 21, 2025

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5 min read

Embedded Finance Thriving in Central & Eastern Europe (CEE) with Danuta Czapeczko from PragmaGO

Discover how Central & Eastern Europe is driving embedded finance innovation. From Poland's 380+ Fintech companies to Allegro's marketplace success - the untapped opportunity.

Lars Markull
Lars Markull

Newsletter

Your embedded PAYMENT summer reading: What happened in 2025 (so far)

Aug 19, 2025

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8 min read

Your embedded PAYMENT summer reading: What happened in 2025 (so far)

Explore embedded payment trends in 2025: How ToolTime and WeTransfer boosted revenue with payment products, plus infrastructure provider updates from Adyen, Ryft, and more.

Lars Markull
Lars Markull

Newsletter

Your embedded LENDING summer reading: What happened in 2025 (so far)

Aug 12, 2025

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11 min read

Your embedded LENDING summer reading: What happened in 2025 (so far)

Explore the latest embedded lending trends from Jan-Jul 2025. Learn how companies like Shopify, Amazon, and eBay are revolutionizing business finance.

Lars Markull
Lars Markull

Podcast

How Procounter is Making Neobanks Useless: Embedded Banking at Scale with Juho Putkonen

Aug 7, 2025

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4 min read

How Procounter is Making Neobanks Useless: Embedded Banking at Scale with Juho Putkonen

Discover how Procounter is disrupting Finnish business banking by embedding €10/month accounts into accounting software, replacing €80/month traditional bank fees. Learn their embedded finance strategy serving 100K+ companies.

Lars Markull
Lars Markull

Newsletter

Your embedded BANKING summer reading: What happened in 2025 (so far)

Aug 5, 2025

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12 min read

Your embedded BANKING summer reading: What happened in 2025 (so far)

Embedded banking news recap 2025: European fintech updates, banking-as-a-service deals, and infrastructure provider moves. Complete industry roundup.

Lars Markull
Lars Markull

Newsletter

Three announcements that aren't embedded finance but should be on your radar

Jul 29, 2025

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10 min read

Three announcements that aren't embedded finance but should be on your radar

Porsche switches credit card providers to Nordiska Bank & Enfuce, Nordea partners with Mynt for SME expenses, and ClearScore launches embedded marketplace. Why these moves matter for embedded finance.

Lars Markull
Lars Markull

Podcast

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Jul 24, 2025

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7 min read

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Discover the 5 partnership models Fintech startups use with banks and why these strategies are crucial for embedded finance success. Expert insights included.

Lars Markull
Lars Markull

Newsletter

Dext adds payments, Pleo goes embedded, Unit launches lending

Jul 22, 2025

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9 min read

Dext adds payments, Pleo goes embedded, Unit launches lending

Weekly embedded finance updates: Dext partners with Airwallex for integrated payments, Pleo launches embedded expense management for banks, and Unit expands into lending for SaaS providers.

Lars Markull
Lars Markull

Newsletter

Two Embedded Finance Acquisitions Reshape European Market

Jul 15, 2025

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7 min read

Two Embedded Finance Acquisitions Reshape European Market

Alpaca acquires Wealthkernel to accelerate European expansion while Dutch accounting platform Snelstart buys embedded banking provider Flow. Plus: ToolTime's embedded finance journey and latest fintech M&A trends.

Lars Markull
Lars Markull

Podcast

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Jul 10, 2025

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5 min read

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Discover how ToolTime built embedded finance for German craftspeople, choosing embedded banking over open banking. Real revenue insights from 20K+ users.

Lars Markull
Lars Markull

Newsletter

Three Markets, One Trend: Embedded Lending is Expanding Across Europe

Jul 8, 2025

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8 min read

Three Markets, One Trend: Embedded Lending is Expanding Across Europe

Stripe Capital enters Germany, Polish e-commerce giant Shoper launches merchant financing, and pharmacy marketplace Onfy pioneers healthcare lending. Discover how embedded finance is reshaping European markets across industries.

Lars Markull
Lars Markull

Newsletter

Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey

Jul 1, 2025

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9 min read

Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey

Adyen Co-CEO reveals 63% embedded finance revenue growth strategy while Xero acquires payments fintech Melio for $3 billion to compete with QuickBooks in the US market.

Lars Markull
Lars Markull

Podcast

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Jun 26, 2025

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4 min read

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Learn how Wolt transformed from food delivery platform to regulated financial institution across 20+ European markets with embedded finance products.

Lars Markull
Lars Markull

Newsletter

Bad Week for Embedded Finance? ING-Amazon Split & Intergiro License Loss Explained

Jun 24, 2025

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8 min read

Bad Week for Embedded Finance? ING-Amazon Split & Intergiro License Loss Explained

Embedded finance reality check: Why ING-Amazon split, what Intergiro's license loss means, and how European payment providers are fighting back.

Lars Markull
Lars Markull

Newsletter

My Virtual Event Experiment Continues + ToolTime's Embedded Payments Growth Signals

Jun 17, 2025

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7 min read

My Virtual Event Experiment Continues + ToolTime's Embedded Payments Growth Signals

Following up on my first virtual embedded finance event success (26/37 attendees!) plus analyzing ToolTime's €2B invoice volume and what Adyen's case study reveals about embedded payments adoption in Germany's craft industry.

Lars Markull
Lars Markull

Podcast

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

Jun 12, 2025

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4 min read

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

Learn when to build vs buy embedded lending solutions. Mark Hollemann shares hard-won lessons from founding a $1 million ARR lending platform that ultimately shut down.

Lars Markull
Lars Markull

Newsletter

Exclusive: Shopify Capital Quietly Expands to Europe

Jun 10, 2025

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7 min read

Exclusive: Shopify Capital Quietly Expands to Europe

Shopify Capital expands to the UK & Germany, Banxware transitions to forward flow model with €10M funding, and Shuttel launches Visa Fleet mobility cards.

Lars Markull
Lars Markull

Newsletter

Why telecoms are giving up on banking (but e-commerce isn't)

Jun 3, 2025

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9 min read

Why telecoms are giving up on banking (but e-commerce isn't)

From Orange Bank's exit to Mercado Libre's digital banking ambitions and Sage's embedded accounting expansion - why e-commerce beats telecoms in finance.

Lars Markull
Lars Markull
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