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- Your embedded PAYMENT summer reading: What happened in 2025 (so far)
Your embedded PAYMENT summer reading: What happened in 2025 (so far)
Explore embedded payment trends in 2025: How ToolTime and WeTransfer boosted revenue with payment products, plus infrastructure provider updates from Adyen, Ryft, and more.
Lars Markull
August 19, 2025
Hi embedded finance friend
The summer is slowly coming to an end. After a few relaxing days at the Baltic Sea and our daughter returning to daycare this week following their three-week holiday, I'm looking forward to getting back to full productivity mode!
Welcome to the 9 new subscribers since last week (total 1,659).
Are you new to Embedded Finance? Check out my slide deck, long article and YouTube video. If you need additional support, visit my website or get in touch with me.
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As a reminder, my newsletter is (still) in summer mode due to the low number of new announcements. I'm summarising the biggest stories from January to July 2025, and this edition focuses entirely on Embedded Payments:
This edition covers
And now let’s dive in 👇
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Top Non-Financial Brands Stories in Embedded Payment (Jan - Jul 2025)
My comment: I haven’t covered that many Embedded Payments stories over the past seven months. Did I miss them, or were there just not that many? Personally, ToolTime and WeTransfer were the two most interesting cases for me. Both companies have operated successfully before, but launching the payment product enabled them to not only grow their revenue per customer but also provide a better customer experience.
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