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Hey, I’m Lars Markull

Hey, I’m Lars Markull

I help companies build embedded finance products that actually work.

After 10+ years at figo (Open Banking) and Weavr (Embedded Banking), and as an Independent Advisor, I've seen what succeeds and what fails. I guide you through provider selection, go-to-market strategy, and the regulatory maze. Then I stick around to help you execute.

What I do: Strategic planning, provider selection (my speciality), business case development, Team hiring support, Competitive research and more.

Why it matters: Most companies lack the practical know-how to embed financial services effectively. I've been inside the machine. I know the providers, their real strengths and weaknesses, and how to avoid costly mistakes.

Recent work: BaaS selection for an employee benefits company, vIBAN provider evaluation for vertical SaaS, payment infrastructure design for a healthcare fintech startup and lending infrastructure competitive analysis.

I'm available for short-term projects or ongoing partnerships, whatever your team needs.

Schedule a call or email me

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