Embedded Finance Review covers how non-financial brands build and launch their own financial products, from marketplaces and vertical SaaS to retailers and mobility platforms. Partnering with EFR puts your company in front of the people making these decisions in Europe: founders, product and strategy leads at brands, and the infrastructure providers they work with.
Who you reach
- A focused audience by design: the people building embedded finance products in Europe, with high engagement across every channel
- Newsletter: 2,500 subscribers, 57% average open rate and 14% average click rate over the last 12 months
- Website: 11,000 visitors and 19,000 page views in the last 90 days, mostly from the United Kingdom, Germany, the Netherlands, Sweden and France
- Podcast: 50+ episodes, with 200+ plays per episode across platforms
- In-person events: 10+ events, from small curated gatherings to our flagship evening during FIBE Berlin with up to 240 guests
- Virtual events: irregular small-group sessions on key topics in payments, banking or lending
Newsletter
Three themed editions a month: Embedded Payments, Embedded Banking and Embedded Lending. Each edition covers the most relevant launches and moves in that product area with analysis, plus a builder segment featuring a practitioner. Subscribers choose which editions they receive, so a partner reaches readers who opted into that topic.
Podcast
A conversation every two weeks with the people building embedded finance products, mostly at vertical SaaS platforms and marketplaces, and the providers behind them. Episodes are published as audio on all major platforms and as video on YouTube.
Events
In-person events in Berlin, London and Frankfurt bring together non-financial brands, fintechs, infrastructure providers and banks, from intimate dinners to our annual evening during FIBE Berlin. Virtual events go deeper on a single topic with a small group of practitioners. Each event has a small number of sponsors and never two direct competitors, and guest lists are curated to keep the room focused on operators.
How partnerships work
I put together a tailored offering for every partner, and we work out the best way to reach your goals across the newsletter, podcast and events.
Past partners
13books Capital, Airwallex, Apideck, Banking Circle, Banxware, ConnectPay, Copla, Marqeta, Mastercard, Mehrwerk, NatWest Boxed, Okoora, Paynetics, Sutor Bank, Swan, Thought Machine, Thunes, Visa, Weavr and YouLend.
Many of them come back after their first partnership.
Get in touch
Leave your details below and I'll send you the current partnership options and rates. Prefer email? Write to partnerships@embeddedfinancereview.com.