Hi Embedded Finance Friend
February was an exciting month for me: I celebrated a round birthday and finally purchased a portafilter espresso machine! What a life upgrade.
But likely more important to you, I also announced our 9th Embedded Finance Review Event. We are inviting the Fintech Infrastructure & Embedded Finance community to Alice Rooftop on April 15th for an evening of insights and networking (we are an official side event of FIBE!). More than 50% of the tickets are gone already, so don't wait too long to get yours: Register Now
And now let’s dive in 👇
News
In February, I covered ten Embedded Finance stories. Click through to read the full versions on my website (sorted by views):
- Airwallex launches in Germany with €31M investment. The Australian payments platform targets SMEs and embedded finance partnerships across the DACH region. (EFR)
- Amazon Germany adds HypoVereinsbank and Banxware to its lending programme. Credit lines up to €5m, decisions in three days, fully embedded in Seller Central. (EFR)
- Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments. (EFR)
- HSBC UK launches Sage-powered accounting tools inside its banking app. Meanwhile, accounting software adds banking via BaaS. Both upsell to existing customers. (EFR)
- Deliveroo partners with Liberis to launch merchant funding for UK restaurants. Every major food delivery platform now offers embedded lending. (EFR)
- QuickBooks launches Capital Marketplace in UK with YouLend as launch partner, offering SMBs £1k-£2m funding directly within the accounting software. (EFR)
- MrBeast's Beast Industries acquires teen banking app Step. The Feastables playbook meets financial services: commoditized product, massive distribution. (EFR)
- Airbnb expanded Reserve Now, Pay Later globally. Here's how it works, why they built it in-house, and what it means for bookings. (EFR)
- ConnectPay built its own core banking system, Mars. Here is why that decision makes sense for a BaaS provider at scale. (EFR)
- Wrisk acquires Atto to combine embedded motor insurance with open banking credit intelligence for automotive OEMs. One platform, fewer integrations. (EFR)
Podcast
In February, I published two podcast episodes. Click through for details and links to all platforms (sorted by plays):
- Intergiro was profitable and bootstrapped. Then the Swedish regulator revoked its license overnight. CEO Nick Root tells his side of the story. (EFR)
- Christin Burmeister explains why Otto built a 250-person payments company in-house and what it takes to run a BaFin-licensed fintech unit. (EFR)
Thank you for reading. I hope you enjoyed this edition.
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And if you need help understanding, building, or launching an embedded finance product, visit my website and get in touch.
Best wishes from Berlin,
Lars Markull (LinkedIn)