What happened: BMW and Mini Ireland have launched an Embedded Insurance product in partnership with Qover (Yahoo Finance). The partnership enables Irish customers to obtain quotes, sign up for policies and manage their insurance online or through customer care support.
My comment: This news piece has caught my eye, even though neither insurance products nor cars are a particular focus topic of mine (Fun fact about myself: I am in my late 30s, have never owned a car, and I hope this will never change). Cars and insurance products are as closely tied as bookkeeping and banking, and many car manufacturers have recognised this and are offering insurance products in one way or another. However, I haven’t seen many where the insurance product is nicely embedded into the existing user journey (perhaps except for Tesla).
