As Mercury moves from Synapse to direct banking partnerships, US banks with BaaS offerings gain momentum, challenging standalone providers in embedded finance.
TikTok tests banking-like interface for Coins and transactions, hinting at potential embedded finance offerings alongside its e-commerce and creator ecosystem.
Amid market challenges and strategic growth, non-financial brands may accelerate fintech adoption through acquisitions. Why pre-seed fintechs are prime targets.
QuickBooks launches QuickBooks Money and blocks Bill's API access, showing how embedded finance can shift partnerships into competition in B2B fintech.
Xbox partners with Mastercard and Barclays US for co-branded credit card, offering rewards and gamertag personalization but lacking seamless embedded experience.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
