Amid market challenges and strategic growth, non-financial brands may accelerate fintech adoption through acquisitions. Why pre-seed fintechs are prime targets.
QuickBooks launches QuickBooks Money and blocks Bill's API access, showing how embedded finance can shift partnerships into competition in B2B fintech.
Xbox partners with Mastercard and Barclays US for co-branded credit card, offering rewards and gamertag personalization but lacking seamless embedded experience.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
Winning in embedded finance isn't just about the best product. Non-financial brands can leverage existing businesses and customers to create an unfair advantage.
Solaris raises €38M, Polish startup Verestro launches BaaS platform, and American Express introduces Sync for easier API integration in banking-as-a-service.
