Hi embedded finance friend
we had a very insightful virtual event on Friday, with a very lively discussion around a wide range of Embedded Lending questions. Thanks to our speakers Mark Holleman and Stefan Scherpenborg for joining and sharing sharing their insights. I am thinking to host the final virtual event of 2025 around the theme “Recap of 2025”. If you want to be a speaker and/or have some thoughts how to make it a great event, you know where to find me (if you don’t, just reply to this email).
We are hosting our 8th Embedded Finance Review Event in Berlin next week Wednesday. On stage, we will discuss Building Fintech from 0 to 1 and also at Scale (plus Stablecoins, obviously). We have already 120+ registrations but we really want you to sign up as well: Register here.
Lastly, I am testing a new format for this edition: shorter stories in the newsletter and longer versions on my website. This means you can read this newsletter faster but still get all the important facts. And if you want to dive deeper in one, two or all of the stories, you can click on the relevant links below and read it on my website.
What do you think about this change?
And now let’s dive in 👇
EAM Launches Embedded Investment in German Energy Billing
Germany's energy provider EAM has introduced Savin, the country's first embedded investment product for electricity customers. The mechanics are straightforward: customers add a buffer to their monthly electricity payment, which gets invested according to their risk preference. After twelve months, when the provider settles up on actual vs. estimated usage, the buffer covers any additional payments owed. It's a simple unlock for a real friction point: consumers who dread year-end surprise bills now have a financial cushion built into the flow. EAM partnered with investment firm Evergreen on the product. Whether this works depends entirely on consumer behavior and actual take-up, but the structural opportunity is there: it opens investment products to people who wouldn't otherwise seek them out.
Read the full story to understand how the economics work and how energy providers can be an entry point for financial products.
Visa and Transcard Embed Working Capital Into Freight Booking
Freight forwarders live with a structural cash flow problem: they pay airlines and shipping companies upfront but don't get paid by customers until shipments arrive weeks later. Visa and Transcard just built a solution directly into WebCargo, the digital freight booking platform. Forwarders can now access flexible payment terms and virtual cards at the moment of booking, with credit decisions made automatically and reconciliation happening inside the platform. The partnership layered Visa's commercial card infrastructure, Transcard's payment orchestration, and early-stage AI capabilities for proactive cash flow alerts. It directly addresses a documented bottleneck in the workflow rather than bolting finance onto the side.
Read the full story for a deeper look at the infrastructure partnership and why this solves a problem that has existed for years.
FLEET220 Unifies Fleet Operations and Payments With ODOS
Italian fleet management company FLEET220 launches ODOS, a unified payment card embedded directly into fleet operations. The problem: drivers use separate cards for fuel, charging, tolls, and parking, fracturing both expense visibility and compliance. ODOS consolidates this through a single card that feeds transaction data natively back into the platform alongside vehicle telematics and driver profiles. The system enforces policy in real time: spending caps by driver, merchant restrictions, geofencing. Every transaction immediately connects to the vehicle, route, driver, and energy type. Behind it: Visa's Fleet 2.0 standard, Enfuce handling processor work, and Cardlay building the spend management layer. It launches Q1 2026.
Read the full story to understand the infrastructure stack and why fleet management was ripe for payment integration.
Triffin Embeds £100 Million Lending Into AI Finance Platform
UK fintech Triffin has partnered with Swedish embedded finance provider Froda to embed up to £100 million in working capital into an AI-powered finance platform for consumer brands. Triffin's AI agents automate core finance tasks (e.g., payroll, invoice chasing, forecasting) and now can surface financing directly when cash flow gaps appear. Loan decisions happen in one minute; funds disburse in 30 days. It solves a real problem for consumer brands: upfront inventory costs and long payment cycles. Whether this counts as "pure" embedded finance is debatable since Triffin has a pretty strong fintech focus, but it is another relevant use-case of lending integrated at the point of need within existing workflows, not as a separate application process.
Read the full story for the nuance on whether this is embedded finance in the traditional sense and what it signals about lending's future.
In other Embedded Finance news
- Gumtree has partnered with Mangopay to introduce wallet-based payments, in a bid to move from a classified listings site to a fully transactional online marketplace (The Paypers)
- R2, the integrated lending platform enabling LatAm companies like Rappi and InDrive to offer financial services under their own brands, has secured a strategic investment from Ant International, the global arm of Jack Ma’s Ant Group (Latam Republic).
- Podcast with e-commerce platform Wix: How they built payments, checking, and capital for 293 million users (Tearsheet)
- The Dark Side of Embedding Payments: The 5 Common Downfalls (Payment Genes)
- New research from ClearBank reveals that large UK businesses now view embedded financial services as a strategic boardroom decision and business growth driver (Fintech Finance News).
Thank you for reading. I hope you enjoyed this edition.
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And if you need help understanding, building, or launching an embedded finance product, visit my website and get in touch with me.
Best wishes from Berlin,
Lars Markull (LinkedIn)
