Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop stored value account combines loyalty rewards with embedded finance to increase customer retention.
How Betterfly's employee benefits card helps Spanish workers boost take-home pay by 15% through tax-advantaged meals, transport, and childcare benefits.
Reverb launches digital wallet with Ansa to keep seller funds in the marketplace. Explore the marketplace wallet playbook: how non-financial brands use embedded finance to reduce costs and boost retention.
Worldpay launches embedded finance offering in the US through Unit partnership, adding banking and lending to compete with Stripe and Adyen. Is this defensive move or market disruption for payment providers entering embedded finance?
New Zealand fintech Hnry expands to the UK with Edenred Payment Solutions, offering sole traders automated tax management, payment accounts, and debit cards ahead of the UK's Making Tax Digital initiative in April 2026.
Italian digital accounting provider Sibill launches embedded banking with Swan, offering modular debit cards and payment accounts. Analysis of what makes this launch significant for Italy's fintech landscape and the embedded finance market.
Club Brugge launches Club Pay, an embedded finance debit card for fans. How football clubs are moving beyond traditional banking partnerships to offer financial services.
Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end. The move continues Visma group's European embedded banking expansion strategy.
Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.
