Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop account combines loyalty with embedded finance for retention.
How Betterfly's employee benefits card helps Spanish workers boost take-home pay by 15% through tax-advantaged meals, transport, and childcare benefits.
Reverb launches digital wallet with Ansa to keep seller funds in the marketplace. Explore the marketplace wallet playbook: how non-financial brands use embedded finance to reduce costs and boost retention.
Worldpay launches embedded finance in the US via Unit partnership, adding banking and lending to compete with Stripe and Adyen. Defensive move or disruption?
New Zealand fintech Hnry expands to UK with Edenred, offering sole traders automated tax management, payment accounts, and debit cards ahead of April 2026 regulations.
Italian digital accounting provider Sibill launches embedded banking with Swan, offering modular debit cards and payment accounts. What makes this significant for Italy.
Club Brugge launches Club Pay, an embedded finance debit card for fans. How football clubs are moving beyond traditional banking partnerships to offer financial services.
Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end, continuing Visma group's European expansion.
Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.
