Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop account combines loyalty with embedded finance for retention.
HotelRunner launches Ruby, travel-native embedded finance infrastructure for B2B payments. The platform handles cross-border settlements and targets $4B in transactions.
Rainforest raises $29M Series B as Flagship Advisory survey shows vertical SaaS companies expanding from embedded payments into lending and card issuing.
Uber Eats launches embedded lending with Pipe, offering restaurants capital through AI-powered approval process. Follows trend across food delivery platforms.
Finmid partners with Glovo and Froda expands with Ageras from Germany to Denmark. How embedded lending is quietly becoming standard across European platforms.
Business services provider Vistra launches global banking with Airwallex for 200K+ managed entities. Why multi-geography BaaS partnerships beat regional providers.
Ageras acquires e-commerce tool Storebuddy after Kontist and Shine deals. Why non-fintech acquisitions may be the missing piece for embedded finance success.
Dutch business software Exact partners with Rabobank for embedded invoice financing up to €100K solving delayed payment crisis. How banking partnerships transform platforms.
GoDaddy partners with Early Warning to enable Zelle payments, building on its Poynt acquisition and paving the way for embedded finance products for SMBs.
Jimdo introduces banking product with Solaris, offering bank account and Visa card to paid users, aiming to simplify finances for solo-preneurs and small businesses.
