Business Software - Embedded Finance Review

Lyft Cash Rewards: How Lyft Built a Prepaid Wallet Into Its Loyalty Program

Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop stored value account combines loyalty rewards with embedded finance to increase customer retention.

By Lars Markull

/ 3 Nov 2025

HotelRunner Launches Ruby: Travel-Native Embedded Finance for B2B Payments

HotelRunner launches Ruby, a travel-native embedded finance infrastructure for B2B payments. The platform handles cross-border settlements, multi-currency processing, and targets $4B in annual transactions.

By Lars Markull

/ 3 Nov 2025

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

Odoo launches global expense management cards with Stripe and Mastercard, targeting 15 million users across 175+ countries. Learn why this matters.

By Lars Markull

/ 19 Sep 2025

Rainforest's $29M Raise and New SaaS Survey Data Signal Embedded Finance Shift Beyond Payments

Rainforest's $29M Series B and Flagship Advisory's SaaS survey reveal vertical software companies are expanding from embedded payments into lending, card issuing, and comprehensive financial services.

By Lars Markull

/ 11 Sep 2025

Rainforest's $29M Raise and New SaaS Survey Data Signal Embedded Finance Shift Beyond Payments

Uber Eats Partners with Pipe for Restaurant Capital Access

Uber Eats launches embedded lending with Pipe, offering restaurants capital through AI-powered approval process. Follows trend across food delivery platforms.

By Lars Markull

/ 11 Sep 2025

From Glovo to Ageras: Embedded Lending Is Quietly Spreading Across Europe

Finmid partners with Glovo and Froda expands with Ageras from Germany to Denmark. How embedded lending is quietly becoming standard across European platforms.

By Lars Markull

/ 26 May 2025

Business services provider Vistra launches global banking offering

Business services provider Vistra launches global banking with Airwallex for 200K+ managed entities. Why multi-geography BaaS partnerships beat regional providers for global operations.

By Lars Markull

/ 26 Feb 2025

The missing embedded finance puzzle piece? Ageras acquires Storebuddy

Ageras acquires e-commerce tool Storebuddy after Kontist and Shine deals. Why non-fintech acquisitions may be the missing piece for embedded finance success.

By Lars Markull

/ 17 Feb 2025

Dutch business software provider Exact launches embedded lending offering in partnership with Rabobank

Dutch business software Exact partners with Rabobank for embedded invoice financing up to €100K solving delayed payment crisis. How banking partnerships transform accounting platforms.

By Lars Markull

/ 12 Oct 2024