GoDaddy partners with Early Warning to enable Zelle payments, building on its Poynt acquisition and paving the way for future embedded finance products for SMBs.
TikTok tests a banking-like interface for Coins and transactions, hinting at potential future embedded finance offerings alongside its e-commerce and creator ecosystem.
Amid market challenges and strategic growth, non-financial brands may accelerate fintech adoption through acquisitions. Explore why pre-seed and early-stage fintechs are prime targets.
QuickBooks launches QuickBooks Money and blocks Bill’s API access, showing how embedded finance can shift partnerships into competition in the B2B fintech space.
Xbox partners with Mastercard and Barclays US for a co-branded credit card, offering rewards and gamertag personalization—but lacks the seamless experience of a fully embedded solution.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
Metro FS, the German wholesale subsidiary, hits 10,000 customers with its Mastercard debit card, BNPL, and cashback program—showing strong product-market fit in embedded finance.
Jimdo introduces a banking product with Solaris, offering a bank account and Visa card to paid users, aiming to simplify finances for solo-preneurs and small business owners.
Tim Hortons introduces Tims Financial and its first credit card, offering rewards for purchases and higher points at Tim Hortons, following a path similar to Starbucks’ successful app-based wallet.
Explore how e-commerce giants MercadoLibre and Shopify leverage embedded finance—starting with payments and expanding into lending and banking—to grow revenue and deepen customer engagement.
German brand Share partners with ING to launch a current account where customers support social initiatives with every subscription. The account combines ING’s banking infrastructure with Share’s social mission, offering a unique fintech-meets-purpose experience.
