Embedder

Embedders, or non-financial brands, are the frontend in Embedded Finance. They are not fintech companies or financial institutions, but are offering financial services along their core non-financial offering (e.g., Shopify, Doctolib, Starbucks).

ToolTime Pay Embedded Payments: Adyen Case Study Hints at Growing Adoption in German Craft Market

Adyen case study reveals ToolTime Pay adoption in German crafts market. How vertical SaaS providers use embedded payments as gateway to banking and lending products.

By Lars Markull

/ 16 Jun 2025

Shuttel Introduces Visa Fleet BIN-Powered Card for Business Mobility

Shuttel launches Visa Fleet BIN-powered mobility card with Enfuce for Dutch business travel. How Fleet BINs enable advanced spend controls.

By Lars Markull

/ 5 Jun 2025

Exclusive: Shopify Capital Expands to UK and Germany via YouLend Partnership

Shopify Capital expands to UK and Germany with YouLend after funding $4.7B since 2016. How the embedded lending pioneer scales its European marketplace financing.

By Lars Markull

/ 5 Jun 2025

Exclusive: Shopify Capital Expands to UK and Germany via YouLend Partnership

Can E-Commerce Giant Mercado Libre Build Latin America's Largest Digital Bank?

Mercado Libre's Mercado Pago applies for Argentina bank license to build Latin America's largest digital bank. How fintech now drives 44% of e-commerce revenue.

By Lars Markull

/ 2 Jun 2025

Can E-Commerce Giant Mercado Libre Build Latin America's Largest Digital Bank?

Sage’s Embedded Accounting Offering Expands to Europe and North America

Sage Embedded expands to Europe and North America, enabling SME neobanks like Tide to integrate accounting features. How incumbents fight back.

By Lars Markull

/ 2 Jun 2025

Sage’s Embedded Accounting Offering Expands to Europe and North America

Accountable built an embedded banking product because PSD2 failed them with Tino Keller

Tino Keller shares how Accountable launched an embedded banking product for freelancers after PSD2 and open banking failed to deliver a smooth user experience.

By Lars Markull

/ 27 May 2025

Accountable built an embedded banking product because PSD2 failed them with Tino Keller

From Glovo to Ageras: Embedded Lending Is Quietly Spreading Across Europe

Finmid partners with Glovo and Froda expands with Ageras from Germany to Denmark. How embedded lending is quietly becoming standard across European platforms.

By Lars Markull

/ 26 May 2025

Juuli Launches Freelancer Credit Card: Embedded Finance for the Gig Economy

Juuli launches freelancer credit card with Visa and Stripe for EEA gig workers. Why this accounts payable move comes surprisingly early for the invoicing startup.

By Lars Markull

/ 19 May 2025

eBay Expands Embedded Lending Offering to Germany

eBay Germany launches embedded lending with YouLend after four-year UK partnership. How automatic eligibility transforms marketplace financing.

By Lars Markull

/ 19 May 2025

From SaaS to Fintech: Circula Blurs the Lines of Expense Management and Financial Services

What happened: Berlin-based Circula has announced the extension of its Series A round, which is mainly focused on developing its AI-powered autonomous expense processing (Circula, EU Startups). My

By Lars Markull

/ 12 May 2025

Following Toast’s footsteps: European allO Launches Embedded Lending for Restaurants

European restaurant software allO launches embedded lending with Finmid offering up to €200K revenue-based financing. Following Toast's playbook in fragmented market.

By Lars Markull

/ 12 May 2025

Swiss Startup Homie Teams Up with Hypothekarbank Lenzburg for Embedded Security Deposit Solutions

Swiss startup Homie partners with Hypothekarbank Lenzburg for embedded security deposits in property management software. How rental deposits embed into workflows.

By Lars Markull

/ 1 May 2025