Embedder

Embedders, or non-financial brands, are the frontend in Embedded Finance. They are not fintech companies or financial institutions, but are offering financial services along their core non-financial offering (e.g., Shopify, Doctolib, Starbucks).

Uber Eats Partners with Pipe for Restaurant Capital Access

Uber Eats launches embedded lending with Pipe, offering restaurants capital through AI-powered approval process. Follows trend across food delivery platforms.

By Lars Markull

/ 11 Sep 2025

Uber Eats Partners with Pipe for Restaurant Capital Access

Mews Promotes Existing Hotel Financing Solution via YouLend Partnership

Mews re-emphasizes hotel financing solution with YouLend, offering UK hotels £3k-£1M funding with revenue-based repayment for property improvements and upgrades.

By Lars Markull

/ 8 Sep 2025

Mews Promotes Existing Hotel Financing Solution via YouLend Partnership

Bolt Food Launches Embedded Lending for Restaurants via finmid Partnership

Bolt Food partners with finmid for restaurant lending in Latvia up to €30k. Revenue-based repayment. European embedded finance expansion planned.

By Lars Markull

/ 8 Sep 2025

Bolt Food Launches Embedded Lending for Restaurants via finmid Partnership

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark

Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end, continuing Visma group's European expansion.

By Lars Markull

/ 8 Sep 2025

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark

Booking.com Partners with Imprint for 6% Cashback US Credit Card

Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.

By Lars Markull

/ 1 Sep 2025

Pleo Launches Money Market Fund Investment Feature in Germany

Pleo launches investment account for German businesses via Lemon Markets partnership. Why embedded investment is fintech's next growth opportunity.

By Lars Markull

/ 1 Sep 2025

Nordea Partners with Mynt to Launch SME Expense Management Across Four Nordic Countries

Nordea partners with Mynt to integrate expense management for SMEs across Scandinavia by 2026. Why banks choose fintech partnerships over building in-house.

By Lars Markull

/ 24 Jul 2025

Porsche Switches Credit Card Provider: Nordiska Bank and Enfuce Take Over from DKB

Porsche switches credit card portfolio from DKB to Nordiska Bank and Enfuce by fall 2025. Analyzing the embedded finance infrastructure behind co-branded cards."

By Lars Markull

/ 24 Jul 2025

Dext Partners with Airwallex to Launch Embedded Payments Solution

Dext partners with Airwallex to launch embedded payments solution for accounts payable automation. Analyzing the strategic implications for accounting providers.

By Lars Markull

/ 18 Jul 2025

German Pharmacy Marketplace Onfy Launches Embedded Lending with Banxware Partnership

German pharmacy marketplace Onfy launches embedded lending with Banxware. How niche marketplaces follow Shopify, Amazon into embedded finance.

By Lars Markull

/ 2 Jul 2025

Polish E-commerce Provider Shoper Launches Two Embedded Finance Products in Partnership with PragmaGO

Polish e-commerce platform Shoper launches merchant cash advance and B2B Buy Now Pay Later with PragmaGO. Exploring embedded finance expansion in Eastern Europe.

By Lars Markull

/ 2 Jul 2025

Xero Acquires Fintech Melio for $3B to Embed Payments in Accounting Platform

Xero acquires fintech Melio for $3B to embed payments and compete with QuickBooks. Will more non-financial brands follow with fintech acquisitions?

By Lars Markull

/ 30 Jun 2025