German fintech XP Card partners with Advanzia for gaming credit card targeting niche community. Why low EU interchange forces fintech to seek alternative revenue beyond card fees.
Gaming hardware company Razer rebrands fintech unit to Fiuu after doubling Southeast Asia revenue to projected $295M by 2025. How brand leverage works in embedded finance without product integration.
Xbox partners with Mastercard and Barclays US for a co-branded credit card, offering rewards and gamertag personalization—but lacks the seamless experience of a fully embedded solution.
