Payments - Embedded Finance Review

HotelRunner Launches Ruby: Travel-Native Embedded Finance for B2B Payments

HotelRunner launches Ruby, a travel-native embedded finance infrastructure for B2B payments. The platform handles cross-border settlements, multi-currency processing, and targets $4B in annual transactions.

By Lars Markull

/ 3 Nov 2025

SAP and Oracle (continue to) embed payments directly into their platforms

SAP and Oracle accelerate embedded payments with Adyen, Brex, and KNEX integrations. Three major announcements signal enterprise software's fintech shift.

By Lars Markull

/ 21 Oct 2025

Gusto Launches Gusto Money: Payroll Provider Expands Into Embedded Finance With Credit, Bill Pay, and Invoicing

Gusto launches Gusto Money with embedded finance features: Payroll Bridge lending, bill pay via Melio, and invoicing. How payroll providers are expanding into fintech.

By Lars Markull

/ 19 Sep 2025

Rainforest's $29M Raise and New SaaS Survey Data Signal Embedded Finance Shift Beyond Payments

Rainforest's $29M Series B and Flagship Advisory's SaaS survey reveal vertical software companies are expanding from embedded payments into lending, card issuing, and comprehensive financial services.

By Lars Markull

/ 11 Sep 2025

Rainforest's $29M Raise and New SaaS Survey Data Signal Embedded Finance Shift Beyond Payments

Dext Partners with Airwallex to Launch Embedded Payments Solution

Dext partners with Airwallex to launch embedded payments solution for accounts payable automation. Analyzing the strategic implications for accounting providers.

By Lars Markull

/ 18 Jul 2025

Xero Acquires Fintech Melio for $3B to Embed Payments in Accounting Platform

Xero acquires fintech Melio for $3B to embed payments and compete with QuickBooks. Will more non-financial brands follow with fintech acquisitions?

By Lars Markull

/ 30 Jun 2025

ToolTime Pay Embedded Payments: Adyen Case Study Hints at Growing Adoption in German Craft Market

Adyen case study reveals ToolTime Pay adoption in German crafts market. How vertical SaaS providers use embedded payments as gateway to banking and lending products.

By Lars Markull

/ 16 Jun 2025

Can E-Commerce Giant Mercado Libre Build Latin America's Largest Digital Bank?

Mercado Libre's Mercado Pago applies for Argentina bank license to build Latin America's largest digital bank. How fintech now drives 44% of e-commerce giant's revenue.

By Lars Markull

/ 2 Jun 2025

Is Mollie's Dependence on Qonto a Smart Move or a Risky Bet?

Qonto and Mollie partner on payment links and embedded business accounts via Qonto Embed. Why Mollie's banking dependency on Qonto raises strategic questions.

By Lars Markull

/ 1 May 2025

Ryft secures £5.7M to power Embedded Payments for marketplaces and platforms

UK fintech Ryft raises £5.7M for embedded payments targeting marketplaces and platforms. How specialist providers like Rainforest and Rootline are challenging Stripe and Adyen.

By Lars Markull

/ 13 Apr 2025

WeTransfer launches an embedded payment product - cash-on-delivery in the digital world

WeTransfer launches embedded payment with Stripe enabling cash-on-delivery for digital files. How this solves the artist payment timing problem in creative transactions.

By Lars Markull

/ 17 Feb 2025

X announces partnership with Visa

X announces Visa partnership for everything app wallet enabling peer-to-peer transfers via Visa Direct. Why this infrastructure deal matters despite delayed 2024 launch.

By Lars Markull

/ 3 Feb 2025