GoDaddy partners with Early Warning to enable Zelle payments, building on its Poynt acquisition and paving the way for embedded finance products for SMBs.
QuickBooks launches QuickBooks Money and blocks Bill's API access, showing how embedded finance can shift partnerships into competition in B2B fintech.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
Visa buys Brazilian core banking and processing provider Pismo for $1B, enhancing offerings in debit, credit, prepaid cards, and emerging payment rails like PIX.
Discover how Shopify evolved from a SaaS e-commerce provider to an Embedded Finance powerhouse, launching Shopify Payments, Shopify Capital, and Shopify Balance to support merchants and drive faster-growing revenue streams.
