Hi Embedded Finance Friend
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And now let’s dive in 👇
Austrian POS provider ready2order launches embedded lending with finmid
Austrian POS provider ready2order has launched readyMoney, an embedded lending product built with finmid. Within two months, the company extended €190 million in loan offers to SMBs in Austria and Germany, achieving an NPS of 81. The product lets businesses access pre-approved financing directly from their POS dashboard, with funds arriving within 48 hours. It's a textbook example of how POS providers are converging on the same playbook: payment acceptance plus vertical software, then layer in lending.
Read the full story on Embedded Finance Review.
ClubManager launches payment with Worldpay
Australian gym software provider ClubManager is expanding to the UK with embedded payments powered by Worldpay for Platforms. The company serves over 950 fitness clubs with software for gyms, golf clubs, and dance schools, and the integration focuses on what matters most for subscription-based fitness: recurring payments and direct debit. ClubManager follows a similar playbook to Germany's Sport Alliance, showing how vertical SaaS providers in fitness are turning payments into a strategic revenue lever.
Read the full story on Embedded Finance Review.
Germany Expands Payment Cards Beyond Refugees to Unemployed Citizens
Germany is expanding its government payment card program beyond refugees to include unemployed citizens without bank accounts. Fourteen states use SocialCard to distribute welfare benefits via prepaid cards rather than cash handouts, reducing administrative burden and allowing staff to focus on casework rather than logistics. It's not embedded finance in the traditional sense, but a telling example of how fintech solutions can transform manual, cash-based government processes.
Read the full story on Embedded Finance Review.
In other Embedded Finance news
- Amazon and Flipkart are both pushing into consumer lending in India. Amazon acquired BNPL lender Axio earlier this year and plans to expand into small business lending and cash management. Flipkart registered its non-bank lending unit in March and is waiting for RBI approval to launch BNPL products with interest-free instalments up to 24 months (The Paypers).
- YouTube star MrBeast announced plans to launch a financial services platform at the NYT DealBook Summit. A trademark filing for "MrBeast Financial" lists banking, financial advisory, and crypto exchange services, with a pitch deck mentioning student loans, insurance, and credit insights. As I wrote back in October, this looks more like a branded financial services play (think Virgin Money) than embedded finance. It remains to be seen whether his massive audience actually converts into financial services customers (The Paypers).
- PensionPay is launching a Visa-branded card and digital wallet that lets UK savers spend directly from their pension pot. The product offers instant, tax-aware withdrawals and can be white-labelled by pension providers and schemes. Not embedded finance in the classic sense, but an interesting new use case for cards: turning retirement savings into spendable money without the usual withdrawal friction. The pitch to providers focuses on member retention and meeting Consumer Duty requirements (Finextra).
- Canadian bank BMO has launched Payment APIs that let businesses embed real-time payments directly into their ERP systems, treasury platforms, and customer-facing applications across the US and Canada (Yahoo).
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Best wishes from Berlin,
Lars Markull (LinkedIn)
