EAM embeds investment in electricity bills, Visa/Transcard embed working capital in freight, FLEET220 launches fleet payments, and Triffin adds AI lending.
EAM's Savin launches Germany's first embedded investment product in energy. Customers combine electricity payments with automated savings and investment.
Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop account combines loyalty with embedded finance for retention.
HotelRunner launches Ruby, travel-native embedded finance infrastructure for B2B payments. The platform handles cross-border settlements and targets $4B in transactions.
Allica Bank acquires embedded lending platform Kriya. Wayflyer launches Hosted Capital for platform financing. MrBeast files trademark for MrBeast Financial.