Lars Markull - Embedded Finance Review (Page 17)

Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey

Adyen Co-CEO reveals 63% embedded finance revenue growth strategy while Xero acquires payments fintech Melio for $3 billion to compete with QuickBooks in the US market.

By Lars Markull

/ 30 Jun 2025

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Learn how Wolt transformed from food delivery platform to regulated financial institution across 20+ European markets with embedded finance products.

By Lars Markull

/ 25 Jun 2025

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Europe Follows US Trend: PSPs Buy Software Platforms to Fight Embedded Payments

Payment service providers acquire software platforms as embedded payments threaten 35% of US SMB revenue. Why this competitive trend is now expanding to Europe.

By Lars Markull

/ 20 Jun 2025

Europe Follows US Trend: PSPs Buy Software Platforms to Fight Embedded Payments

Swedish Regulator Revokes Intergiro’s E-Money License Over Money Laundering Concerns

Swedish regulator revokes Intergiro's e-money license over money laundering failures. What this means for banking-as-a-service customers and regulatory scrutiny.

By Lars Markull

/ 20 Jun 2025

Embedded Finance Reality Check: Why ING & Amazon Germany Partnership Failed

ING and Amazon Germany end lending partnership after five years due to low volume. Why the product wasn't truly embedded and what Amazon's Youlend replacement reveals.

By Lars Markull

/ 20 Jun 2025

Bad Week for Embedded Finance? ING-Amazon Split & Intergiro License Loss Explained

Embedded finance reality check: Why ING-Amazon split, what Intergiro's license loss means, and how European payment providers are fighting back.

By Lars Markull

/ 20 Jun 2025

UK Automotive Fintech Payment Assist Launches Comprehensive Business Lending Platform

UK automotive fintech Payment Assist launches business lending with Groov for garages and dealerships. Why vertical fintech is closest to embedded finance.

By Lars Markull

/ 16 Jun 2025

ToolTime Pay Embedded Payments: Adyen Case Study Hints at Growing Adoption in German Craft Market

Adyen case study reveals ToolTime Pay adoption in German crafts market. How vertical SaaS providers use embedded payments as gateway to banking and lending products.

By Lars Markull

/ 16 Jun 2025

My Virtual Event Experiment Continues + ToolTime's Embedded Payments Growth Signals

First virtual embedded finance event success with 26/37 attendees, analyzing ToolTime's €2B invoice volume and Adyen's case study on embedded payments in Germany.

By Lars Markull

/ 16 Jun 2025

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

This keeps the key SEO elements (build vs buy, embedded lending) while capturing the unique angle (founder lessons from a shutdown). Ready for the next one?

By Lars Markull

/ 10 Jun 2025

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

Shuttel Introduces Visa Fleet BIN-Powered Card for Business Mobility

Shuttel launches Visa Fleet BIN-powered mobility card with Enfuce for Dutch business travel. How Fleet BINs enable advanced spend controls.

By Lars Markull

/ 5 Jun 2025

Banxware Transitions to Forward Flow Model with €10M UniCredit Investment

German embedded lending provider Banxware secures €10M from UniCredit and shifts to forward flow model. Why this strategic pivot changes risk management in marketplace financing.

By Lars Markull

/ 5 Jun 2025