What happened: In August of this year, Combodia launched the Bakong Tourists app. The app enables tourists to travel the country cashless and spend at various merchants via the app and QR codes. Last week, the National Bank of Comboda announced that tourists can now connect their existing MasterCard to the app, which reduces the need to refill the Bakong Tourists app wallet (The Paypers).
My comment: Yes, this app clearly does not meet my own requirements of embedded finance, as the solution is a pure financial service solution. However, I found it extremely relevant, as the country of Combodia has identified cash supply and payments as a major challenge for tourists and solved it with a tailored offering. Perhaps this won’t result in doubling the tourist numbers but will likely increase the number of transactions.
