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Dutch Embedded Banking Provider Flow Acquired by Accounting Software Customer Snelstart

Dutch embedded banking provider Flow acquired by accounting software customer Snelstart. Analyzing the strategic implications when customers buy their infrastructure providers.

Dutch Embedded Banking Provider Flow Acquired by Accounting Software Customer Snelstart
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The Dutch Embedded Banking middleware provider, Flow, is being acquired by one of its customers, Snelstart (LinkedIn).

Flow initially started as a B2C money management solution for consumers and freelancers, powered by Open Banking. However, the startup pivoted into Embedded Finance, making its frontend and automation features available to non-financial brands, including accounts and cards via its Embedded Banking partner Adyen (covered in an previous newsletter).

Lars Markull

Lars Markull

Founder of Embedded Finance Review. 10+ years in fintech, including employee #1 at figo (open banking) and first Head of Banking at Weavr. Based in Berlin.

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