Danish digital accounting provider e-conomic has announced that it’s launching an embedded card offering by the end of the year. The company will leverage the card-as-a-service offering from Swedish expense management provider Mynt (Mynt).
e-conomic is the most popular digital accounting tool in Denmark, covering more than half of the local market. The company is an early member of the Visma group, and was already acquired in 2015. As a frequent reader, you will know that Visma has been developing digital accounting providers and adjacent businesses all over Europe over the past years. And Embedded Finance, especially Embedded Banking, has been a hot topic for many of Visma’s ventures.
Therefore, it’s no surprise that e-conomic makes a similar move. Mynt, on the other hand, has been gearing up on its partnership side, most notably its Nordea deal, which we covered some weeks ago. Unlike pure banking-as-a-service providers, Mynt not only offer card integration but also other spend management features. Additionally, the card is not a debit card but a credit card.
