efood, Greece's leading food delivery platform and a Delivery Hero brand, has partnered with finmid to launch efood Capital. The programme gives efood's 21,000 partner restaurants and retail stores across 100 Greek cities access to up to €30,000 in financing, available in under 48 hours. Funding decisions are based on transaction data generated on the platform rather than traditional credit checks, and capital can be used for equipment, renovations, hiring, marketing, or working capital.
What efood Is
efood is the dominant food delivery platform in Greece, operating in 100 cities and working with 21,000 restaurant and retail partners. It has been part of Delivery Hero since 2015, when the Berlin-based delivery group acquired it as part of its European expansion. Delivery Hero today operates in more than 60 countries under brands including Glovo, Talabat, and efood, and has had embedded lending on its radar for some time. As EFR reported in 2024, Delivery Hero signalled its lending ambitions through a job posting seeking a data analyst focused specifically on launching financing products across its platform portfolio. (EFR)
Every Major Food Delivery Platform Now Offers Embedded Lending
efood Capital is the latest in a long line of food delivery platform lending launches across Europe. Wolt runs Wolt Capital with finmid across 30 European markets. Glovo, also a Delivery Hero brand, launched its own finmid-powered financing programme in 2025. Just Eat Takeaway works with Banxware for Lieferando in Germany and with finmid in other markets. Deliveroo launched Deliveroo Capital with Liberis in the UK earlier this year. The logic is consistent across all of them: platforms that process restaurant transactions daily hold more relevant data for underwriting than any bank, and turning that data into financing offers keeps merchants closer to the platform. As EFR covered when Deliveroo launched its product in February, every major food delivery platform in Europe now offers embedded lending to its restaurant partners through at least one of its brands. (EFR)
My Take
efood Capital is the continuation of a group-level pattern: Delivery Hero deploying embedded lending market by market through its apparent preferred partner, finmid. With around $40 million raised and just over 50 employees, finmid is considerably smaller than competitors like Liberis or YouLend. But it has built something its larger rivals have not matched: pan-European coverage across 30 countries through a single integration, making it a practical choice for food delivery platforms that operate across multiple markets and need a single infrastructure partner. That geographic footprint, more than anything else, likely explains why Wolt, Glovo, Just Eat Takeaway, Bolt, and now efood have all landed on finmid.
