What happened: The German pharmaceutical marketplace Onfy has launched an Embedded Lending offering in partnership with Banxware (Banxware). Onfy sells a wide range of non-prescription items, including drugs and beauty products. Since Onfy is a marketplace, customers buy and receive the products from registered pharmacies across Germany.
My comment: I haven’t seen an Embedded Lending case for pharmacies yet, so that’s a first for me. That said, any company that offers a marketplace where other businesses can sell their products should probably consider an Embedded Lending offering. This trend began with big brands like Shopify, eBay, and Amazon, which often serve as the lighthouse players for this offering. However, Onfy is an excellent example that shows smaller and niche marketplaces can also adopt such an offering. Hopefully, I don’t sound like a broken record, but revenue from the lending offering is often secondary, but what moves the needle is the increase in sales on the marketplace.
