Hi Embedded Finance Friend
Next week, on April 15th, we are hosting what is likely to be our biggest Embedded Finance Review Event yet. More than 230 people are signed up, and more than 30 are on the waiting list. As our event and FIBE get closer, we expect more people to sign up, and we want to carefully select the 'right' audience. Therefore, we will release more tickets at the end of this week. If you can't wait for that, ping me.
You can find all event details and registration here.
And now let’s dive in 👇
Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen
What happened: Kleinanzeigen migrates Secure Payment from OPP to Adyen ++ Full ownership of payment processing, fraud prevention, and checkout ++ Replaces five-year dependency on Dutch marketplace payment specialist Online Payment Platform
Kleinanzeigen, Germany's largest classifieds marketplace with 32 million monthly visitors, has moved its protected P2P payment feature onto Adyen's infrastructure. The previous setup, live since 2020 with OPP handling escrow and buyer protection, gave Kleinanzeigen limited visibility over a layer central to platform trust. The Adyen integration consolidates processing onto a single stack, enables dynamic fraud detection tuned to P2P behaviour, and reduces checkout to a single click. Embedded lending and banking are unlikely to follow (the platform is overwhelmingly C2C, with no recurring merchant relationships to build on), but Adevinta has been explicit that Kleinanzeigen's ambition is to become a full transaction platform in Germany, and controlling the payment layer is the necessary first step.
Read the full story on Embedded Finance Review.
efood Launches Embedded Lending for Greek Restaurants with finmid
What happened: efood partners with finmid to launch efood Capital ++ 21,000 restaurant and retail partners across 100 Greek cities ++ Up to €30,000 in under 48 hours, underwritten on platform transaction data
efood, Greece's leading food delivery platform and a Delivery Hero brand, has launched embedded lending for its restaurant partners through finmid. The move follows a now-familiar pattern across European food delivery: Wolt, Glovo, Just Eat Takeaway, Bolt, and Deliveroo have all launched merchant financing products in recent years, with finmid emerging apparently as the infrastructure provider of choice for platforms that operate across multiple markets. With just over 50 employees and around $40 million raised, finmid is smaller than rivals like Liberis or YouLend, but its coverage across 30 European countries through a single integration is something larger competitors have apparently not matched.
Read the full story on Embedded Finance Review.
In other Embedded Finance news
- NatWest and Sainsbury's launch embedded financial products on NatWest Boxed: Following its acquisition of Sainsbury's Bank's loan and credit card portfolios last year, NatWest will offer savings, personal loans, and a co-branded Nectar credit card through Sainsbury's digital channels; its third BaaS-style partnership after The AA and Saga. (Source)
- Cross River raises $50M as T. Rowe Price deepens its embedded finance bet: CRB Group, parent of US embedded infrastructure provider Cross River, has closed a $50M common equity raise from existing investors, with T. Rowe Price among the returning backers. Cross River powers embedded lending, payments, and cards for over 100 partners, including Stripe, Affirm, and Coinbase. (Source)
- Mercado Libre is winding down its branded crypto token Mercado Coin: Four years after launching Mercado Coin as a cashback reward for purchases on its marketplace, the Latin American e-commerce giant is ending the programme from April 17, joining a broader pullback by tech platforms from proprietary digital currencies. (Source)
- 86% of companies say embedded finance improves financial performance: A PYMNTS Intelligence survey of 500+ senior leaders finds that nearly every company now offers at least one embedded finance capability, with 86% reporting improved financial performance and around 70% relying on third-party providers to deliver it. (Source)
That's it for this edition. If you enjoy my newsletter, podcast, or events, the best way to support me is to share them with others in your network. Feedback is always welcome, too.
Need help with an embedded finance project? Visit my website and let's talk.
Best wishes from Berlin,
Lars Markull (LinkedIn)
