Winning in embedded finance isn't just about the best product. Non-financial brands can leverage existing businesses and customers to create an unfair advantage.
Solaris raises €38M, Polish startup Verestro launches BaaS platform, and American Express introduces Sync for easier API integration in banking-as-a-service.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
Visa buys Brazilian core banking and processing provider Pismo for $1B, enhancing offerings in debit, credit, prepaid cards, and emerging payment rails like PIX.
Metro FS, the German wholesale subsidiary, hits 10,000 customers with its Mastercard debit card, BNPL, and cashback program showing strong product-market fit.
Jimdo introduces banking product with Solaris, offering bank account and Visa card to paid users, aiming to simplify finances for solo-preneurs and small businesses.
UK-based embedded banking provider Weavr teams up with Visa to help B2B SaaS companies offer bank accounts and debit card services across the EU and UK.
