QuickBooks launches QuickBooks Money and blocks Bill's API access, showing how embedded finance can shift partnerships into competition in B2B fintech.
Xbox partners with Mastercard and Barclays US for co-branded credit card, offering rewards and gamertag personalization but lacking seamless embedded experience.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
Winning in embedded finance isn't just about the best product. Non-financial brands can leverage existing businesses and customers to create an unfair advantage.
Solaris raises €38M, Polish startup Verestro launches BaaS platform, and American Express introduces Sync for easier API integration in banking-as-a-service.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
