Hi Embedded Finance Friend
Happy New Year! I hope you had relaxing holidays and are full of energy for 2026. I spent the holidays with my family-in-law in India, escaping the cold weather in Germany. But after a few weeks here, I can't wait to come back, even if it means a 40 °C drop in temperature (from +30°C to -10°C). Actually, I am having second thoughts while writing this sentence ;-)
Not surprisingly, there have been only a few new Embedded Finance announcements so far in 2026. I am sure that will change soon, and luckily, there are still some stories from 2025 I want to cover.
Let’s dive in 👇
Swan Launches Belgian IBAN Accounts
French BaaS provider Swan has added Belgium to its list of local IBAN markets, joining France, Germany, the Netherlands, Spain, and Italy. Swan already serves Belgian customers like Accountable, Yuki, and GoDutch, which likely drove the decision to prioritise this smaller market. With Belgium's Peppol e-invoicing mandate launching in January 2026 as a "big bang" affecting all businesses at once, the timing makes sense.
Read the full story on Embedded Finance Review.
Vox AI Adds Payments to Drive-Thru Voice Ordering
Netherlands-based voice AI provider Vox AI has partnered with Adyen to launch Vox AI Pay, adding payment terminals at drive-thru speaker towers. Customers can now tap their card or phone right after placing their order, skipping the payment step at the pickup window. The company recently signed a deal with Burger King Poland and raised $8.7 million in a seed round.
Read the full story on Embedded Finance Review.
Wix Expands White-Label Payments to EMEA
Wix is expanding Wix Payments to 11 EMEA countries via Stripe Connect, adding local payment methods such as iDEAL and Klarna along the way. The white-labeled solution means merchants see Wix branding while Stripe powers everything behind the scenes. Combined with its US launch of Wix Checking and Wix Capital (powered by Unit), Wix is following Shopify's playbook: payments first, then lending and banking.
Read the full story on Embedded Finance Review.
In other Embedded Finance news
- "What you are doing in embedded finance shouldn't be a side product; it should be an intimate part of what your product is", Nico Strauss from Everfield on LinkedIn.
- 75% of retailers see Embedded Finance as a top priority (PYMNTS).
- CFPB allocates $46 million to Synapse/Evolve victims in first-ever Fintech bailout (Fintech Business Weekly).
- Pipe had just $7.1m in revenue, burned $47m in 2024, newly leaked docs show (Fintech Business Weekly).
That's it for this edition. If you enjoy my newsletter, podcast, or events, the best way to support me is to share them with others in your network. Feedback is always welcome, too.
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Best wishes from Mumbai,
Lars Markull (LinkedIn)
