What happened: The Swiss Hypothekarbank Lenzburg has announced a partnership with Homie. The Swiss startup offers landlords and tenants an embedded security deposit solution (HBL).
My comment: A landlord signing a rental contract with a new tenant can use Homie for the security deposit. During onboarding, the tenant can choose between two options: pay the agreed amount or use Homie’s security deposit subscription service (pay a monthly fee instead of “blocking” the sizeable security deposit). So far, it sounds like a standard fintech product, right? The Embedded Finance angle starts with Homie’s exclusive focus on property management software. A landlord or tenant cannot use Homie’s standalone (at least until today). The landlord needs to use one of the property management providers that Homie partners with. When the landlord onboards a new tenant using the software, the tenant is automatically onboarded into the Homie service, and they can choose between the two security deposit options.
If you attended our last event in Berlin in April 2025, you might remember the German startup Getmomo, which offers a similar product in Germany. However, it seems Homie launched in Switzerland with this partnership, whereas Getmomo was founded in 2021. This also means that Getmomo's product portfolio is much more developed (e.g., payment accounts and financing products for homeowner associations).
