Banking - Embedded Finance Review

Holiday rental platform Travelnest optimises flow of funds for property owners

Holiday rental platform Travelnest launches payment product with MangoPay to optimize fund flow for European property owners. How embedded payments create strategic positioning in money flow.

By Lars Markull

/ 5 Nov 2025

Lyft Cash Rewards: How Lyft Built a Prepaid Wallet Into Its Loyalty Program

Lyft launches Cash Rewards, a prepaid wallet offering up to 5% cashback on rides. The closed-loop stored value account combines loyalty rewards with embedded finance to increase customer retention.

By Lars Markull

/ 3 Nov 2025

Betterfly shares insights on their employee benefits card in Spain

How Betterfly's employee benefits card helps Spanish workers boost take-home pay by 15% through tax-advantaged meals, transport, and childcare benefits.

By Lars Markull

/ 21 Oct 2025

Reverb's Digital Wallet Strategy: Keeping Seller Money in the Marketplace

Reverb launches digital wallet with Ansa to keep seller funds in the marketplace. Explore the marketplace wallet playbook: how non-financial brands use embedded finance to reduce costs and boost retention.

By Lars Markull

/ 7 Oct 2025

Worldpay's Embedded Finance Launch: Defensive Move or Market Disruption?

Worldpay launches embedded finance offering in the US through Unit partnership, adding banking and lending to compete with Stripe and Adyen. Is this defensive move or market disruption for payment providers entering embedded finance?

By Lars Markull

/ 7 Oct 2025

Worldpay's Embedded Finance Launch: Defensive Move or Market Disruption?

Hnry Expands to UK, Partners with Edenred Payment Solutions

New Zealand fintech Hnry expands to the UK with Edenred Payment Solutions, offering sole traders automated tax management, payment accounts, and debit cards ahead of the UK's Making Tax Digital initiative in April 2026.

By Lars Markull

/ 29 Sep 2025

Italian Digital Accounting Provider Sibill Launches Embedded Banking Product

Italian digital accounting provider Sibill launches embedded banking with Swan, offering modular debit cards and payment accounts. Analysis of what makes this launch significant for Italy's fintech landscape and the embedded finance market.

By Lars Markull

/ 29 Sep 2025

Club Brugge Launches Embedded Finance Debit Card: How Football Clubs Are Moving Beyond Traditional Banking Partnerships

Club Brugge launches Club Pay, an embedded finance debit card for fans. How football clubs are moving beyond traditional banking partnerships to offer financial services.

By Lars Markull

/ 19 Sep 2025

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

Odoo launches global expense management cards with Stripe and Mastercard, targeting 15 million users across 175+ countries. Learn why this matters.

By Lars Markull

/ 19 Sep 2025

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark

Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end. The move continues Visma group's European embedded banking expansion strategy.

By Lars Markull

/ 8 Sep 2025

Booking.com Partners with Imprint for 6% Cashback US Credit Card

Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.

By Lars Markull

/ 1 Sep 2025

Nordea Partners with Mynt to Launch SME Expense Management Across Four Nordic Countries

ordea partners with Mynt to integrate expense management for SMEs across Scandinavia by 2026. Why banks are choosing fintech partnerships over in-house solutions.

By Lars Markull

/ 24 Jul 2025