TikTok tests banking-like interface for Coins and transactions, hinting at potential embedded finance offerings alongside its e-commerce and creator ecosystem.
Xbox partners with Mastercard and Barclays US for co-branded credit card, offering rewards and gamertag personalization but lacking seamless embedded experience.
Solaris raises €38M, Polish startup Verestro launches BaaS platform, and American Express introduces Sync for easier API integration in banking-as-a-service.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
Visa buys Brazilian core banking and processing provider Pismo for $1B, enhancing offerings in debit, credit, prepaid cards, and emerging payment rails like PIX.
Metro FS, the German wholesale subsidiary, hits 10,000 customers with its Mastercard debit card, BNPL, and cashback program showing strong product-market fit.
Jimdo introduces banking product with Solaris, offering bank account and Visa card to paid users, aiming to simplify finances for solo-preneurs and small businesses.
UK-based embedded banking provider Weavr teams up with Visa to help B2B SaaS companies offer bank accounts and debit card services across the EU and UK.
Fifth Third Bank strengthens embedded finance capabilities by acquiring BaaS provider Rize Money, marking potential consolidation in the crowded US BaaS market.
