Embedded Banking

All EFR coverage of embedded banking: accounts and cards that non-financial brands offer inside their own products. New to the topic? The Embedded Banking guide on EFR explains how it works and why European platforms build it.

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What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud

Explore the evolution of Banking as a Service with Fintech expert Sophie Guibaud, who shares insights on traditional banks entering BaaS and Saudi Arabia's ambitious Vision 2030 plan to build a thriving FinTech ecosystem.

By Lars Markull

/ 16 Apr 2025

What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud

Weavr partners with B4B Payments to enhance EU Embedded Banking offering

Weavr partners with B4B Payments for EU embedded banking with local IBANs via Banking Circle. How e-money licenses enable infrastructure control.

By Lars Markull

/ 13 Apr 2025

Qonto launches embedded banking offering

Qonto launches embedded banking across 8 European countries competing with traditional BaaS providers. Why direct customer access changes the embedded banking model.

By Lars Markull

/ 31 Mar 2025

Qonto launches embedded banking offering

Jobs To Be Done - Why Embedded Finance Must Solve Real Problems with Paul Staples

Paul Staples, former HSBC and ClearBank exec, reveals why embedded finance success requires solving real customer problems, not just brand power and fintech adaptation.

By Lars Markull

/ 19 Mar 2025

Jobs To Be Done - Why Embedded Finance Must Solve Real Problems with Paul Staples

NymCard Secures $33M Series B Funding to Expand Banking-as-a-Service in MENA Region

NymCard raises $33M Series B for banking-as-a-service in MENA region. Why the fintech-focused provider may pivot to embedded finance as next growth phase.

By Lars Markull

/ 19 Mar 2025

Snelstart Partners with Flow and Adyen to Launch Embedded Banking for SMEs and Freelancers

Dutch bookkeeping provider Snelstart launches embedded banking with Flow and Adyen. Why this three-layer value chain reveals how BaaS reaches smaller customers.

By Lars Markull

/ 19 Mar 2025

Maltese Insurer Laferla Enters Banking with BaaS provider Andaria

Maltese insurer Laferla partners with BaaS provider Andaria to launch banking products. Why insurance companies struggle to replicate bank cross-selling.

By Lars Markull

/ 14 Mar 2025

German Wholesaler Metro Shuts Down B2B Financial Services After 25,000 Customer Milestone

German wholesaler Metro shuts down Financial Services after reaching 25,000 B2B customers. Why retailers struggle to create compelling value with embedded banking.

By Lars Markull

/ 14 Mar 2025

Airwallex launches new products focused on the creator industry

Airwallex launches tax submission features for creator platforms as part of embedded finance push. Why global reach beats local features for cross-border creator economy.

By Lars Markull

/ 9 Mar 2025

Reinventing Banking for Property Managers - with Enrique Sanchez from Aareon Spain

How Aareon Spain revolutionizes property management finance with embedded banking solution. Streamline operations, reduce costs, and gain intelligent financial insights.

By Lars Markull

/ 5 Mar 2025

Reinventing Banking for Property Managers - with Enrique Sanchez from Aareon Spain

Marqeta acquires TransactPay - why is this a big step?

Marqeta acquires e-money institution TransactPay to offer complete card issuing in EU and UK without separate BIN sponsors. Why this consolidation changes European embedded payments.

By Lars Markull

/ 26 Feb 2025

Holiday rental platform Travelnest optimises flow of funds for property owners

Holiday rental platform Travelnest launches payment product with MangoPay to optimize fund flow for European property owners. How embedded payments create strategic positioning.

By Lars Markull

/ 26 Feb 2025