Banks - Embedded Finance Review

Samsung launches the Galaxy Card with Barclays, a co-branded card that does not go as far as the Apple Card

Samsung's Galaxy Card is issued by Barclays and lives in Samsung Wallet. How it compares with the Apple Card, and why it counts as a co-brand.

By Lars Markull

/ 23 Jul 2026

UniCredit funds Wealthon's SME lending book via Vodeno

UniCredit signs €115m receivables purchase deal with Polish fintech Wealthon, funding SME lending via Vodeno's BaaS platform.

By Lars Markull

/ 10 May 2026

UniCredit funds Wealthon's SME lending book via Vodeno

Marginalen Bank turns a Swedish licensed bank into BaaS provider

Marginalen Bank launches Embedded Banking, becoming the second Swedish bank to offer BaaS to non-bank companies, following SEB Embedded.

By Lars Markull

/ 3 May 2026

Marginalen Bank turns a Swedish licensed bank into BaaS provider

Amazon Germany partners with HypoVereinsbank and Banxware for embedded lending with credit lines up to €5 million

Amazon Germany adds HypoVereinsbank and Banxware to its lending programme. Credit lines up to €5m, decisions in three days, fully embedded in Seller Central.

By Lars Markull

/ 3 Feb 2026

Amazon Germany partners with HypoVereinsbank and Banxware for embedded lending with credit lines up to €5 million

When Banks Embed Software: HSBC's Accounting Move

HSBC UK launches Sage-powered accounting tools inside its banking app. Meanwhile, accounting software adds banking via BaaS. Both upsell to existing customers.

By Lars Markull

/ 2 Feb 2026

When Banks Embed Software: HSBC's Accounting Move

Shares enters exclusive talks to acquire Treezor from Société Générale

French investment fintech Shares enters exclusive negotiations to buy Treezor, the BaaS platform that helped launch Qonto, Lydia, and Swile.

By Lars Markull

/ 30 Jan 2026

Shares enters exclusive talks to acquire Treezor from Société Générale

NatWest Boxed update: AA, Saga live, three more in the pipeline

NatWest Boxed now has five BaaS customers live, including the AA and Saga, with three more unannounced. Point-of-sale lending is next on the roadmap.

By Lars Markull

/ 26 Jan 2026

NatWest Boxed update: AA, Saga live, three more in the pipeline

JPMorgan Takes Over Apple Card as Goldman Exits Embedded Finance

JPMorgan Chase takes over Apple Card from Goldman Sachs, ending a six-year partnership that cost the bank billions. What it means for embedded finance.

By Lars Markull

/ 12 Jan 2026

JPMorgan Takes Over Apple Card as Goldman Exits Embedded Finance

Allegro and PKO Bank Polski Launch Strategic Partnership Including Embedded Merchant Lending

Allegro partners with PKO Bank Polski to launch embedded merchant lending and account-to-account payments, targeting 1 million new bank customers and PLN 1.5 billion in loans.

By Lars Markull

/ 13 Nov 2025

Allegro and PKO Bank Polski Launch Strategic Partnership Including Embedded Merchant Lending

How a Swiss Bank Is Building Embedded Finance Partnerships Across Europe

Swiss regional bank Hypothekarbank Lenzburg is expanding across Europe through strategic acquisitions and embedded finance partnerships.

By Lars Markull

/ 11 Sep 2025

How a Swiss Bank Is Building Embedded Finance Partnerships Across Europe

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Discover the 5 partnership models Fintech startups use with banks and why these strategies are crucial for embedded finance success. Expert insights included.

By Lars Markull

/ 23 Jul 2025

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

BMO, OMB and DNB: Three ways bank can enter embedded finance

BMO partners with FISPAN, OMB launches OMBX division, and DNB invests in digital receipts. Why banks need all three embedded finance strategies simultaneously.

By Lars Markull

/ 9 Feb 2025

BMO, OMB and DNB: Three ways bank can enter embedded finance